myFitApp Blog

We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.

Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.

Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.

Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it.

We have put together some quick wins that will help you save time whilst maximising output now your gym, leisure centre or health club is back up and running at full capacity, post pandemic.

Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. This is a great option when space is limited both on the gym floor and in fitness classes.

Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.