When designing an app for your fitness business, you may be wondering what the best approach is. There are no hard and fast rules – but we’ve put together some ideas that might help. Read our blog to find out where to start and what to consider.
In the fitness world, content marketing is crucial to promoting your club to new and existing members. To be successful, your content must be relevant, useful and engaging. In this blog, we’ve put together some content marketing tips to help you keep your audience engaged and involved.
Do you find it difficult to reach your members in summer? In the school holiday, summer months, many members have other things on their mind than hitting the gym. We’ve put together a few ideas on how you can strengthen your member loyalty even in summer.
We are delighted to announce our partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, to offer our open, flexible, independent, mobile marketing platform, myFitApp, to the fitness industry.
To meet their sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information and floor plan. It also opens up marketing opportunities for exhibitors.
We’re coming to a city near you! We are delighted to be offering three UK Roadshow events, this July.
There’s a packed agenda with plenty of opportunities to chat to our team in person and meet other operators using our solution. Spaces are limited and will fill quickly, so be sure to register early!
We have entered into an international, strategic partnership with Magicline and are closely integrating our products and experience to jointly create new solutions for customers internationally. The unique bi-directional integration of both platforms will enable gym operators to leverage the strengths of both companies to deliver a great hybrid member experience inside and outside the gym.
Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.
We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…
Are you looking to improve member communication? Are your team spending lots of time writing emails or making telephone calls to speak to your customers? The Marketing Automation module within myFitApp allows you to engage your members, via your App, in real-time with personalised rich messages and push notifications.
Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few focus on members who stay. Take a look at our reasons why customer retention is so important, and why you should be spending time focusing on keeping your customers happy.
We are delighted to announce, myFitApp is now part of the Clubessential Holdings group. As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future!
We’re looking at trends for the fitness industry that are sure to keep us all busy this year. It is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres. Read more to find out what we have predicted will be popular trends in 2022.
By February, around 80% of New Year’s resolutions will fail, and gyms will experience a decrease in traffic as those who made New Year’s resolutions, lose motivation. We’ve put together some ideas on how you can use your App to keep your members motivated, and retain customers.
In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model. Also, find out how you can make the most of those new year’s resolutions – we’ll be sharing top tips on how to get, and retain, new members.
If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.
As the days are getting colder, and with Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy. Now is a great time to utilise our @home solution to offer a digital, at home fitness option to your customers. Join us on Friday 3rd December, 10am GMT, to find out the features and benefits.
With December fast approaching, now is the perfect time to start planning your festive marketing to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started.
Join us on Friday 19th November, 11am GMT, to find out how you can increase membership sales with minimal work! With our Lead Generation module all you need to do is create a campaign and your members do the rest – no-one can recommend your club as convincingly as they can.
Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.
As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.
Join us on Thursday 21st October, 2pm BST, to find out how you can improve your communication with your members. Our Marketing Automation module is a simple but powerful way to engage your members with personalised, real-time messages.
We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.
We’ve just released some new features to make it easy for our customers to simplify their homescreens and improve user experience. Join us at our next webinar on Tuesday 28 September at 2pm, to find out more.
Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.
Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.
Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it.
We have put together some quick wins that will help you save time whilst maximising output now your gym, leisure centre or health club is back up and running at full capacity, post pandemic.
Chat for streams is now available in your @home solution. Before, during and after the stream, trainers and members can chat and give feedback through emoji storms – for a training experience as close as possible to the one in the studio! This takes the community effect of your hybrid workouts to the next level.
Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.
Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. This is a great option when space is limited both on the gym floor and in fitness classes.
Maximise, or kick-start, your digital offering to members with our myFitApp@home solution. Find out more with our webinar on Wednesday 16 June.
Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.
Today we proudly announce our latest partnership with Wexer! From now on, those who have our branded member apps will be able to offer Wexer’s high-quality videos to their customers in their video libraries.