Why digital fitness is more relevant now than ever before
From apps that track your progress to plans for healthy eating, mobile gym applications make it easier for us all to stay active by providing support wherever we go. If you don’t have a digital fitness offering, here’s why you should…
myFitApp@home can do more than just fitness
In addition to workout videos, our video platform, myFitApp@home, can also be used for a variety of other videos. Read this blog for five more ideas on how you can make the most of your video platform, from nutrition tips to gym equipment guidance and wellness support.
Ways to add value for your gym members
Are you looking for ways to add value for your members & stay ahead of the competition? Do you want an irresistible offer for prospective customers whilst ensuring that current customers stay happy? We’ve put together some ways to help.
Fitness trends for 2023
2023 will be a big year for fitness, the biggest changes in the industry will be driven by trends like new and better technology, more focus on mental health, and increased access to information about how our bodies work. Here are some things you should know about these trends so that you can stay ahead of your competitors!
Marketing tips for Christmas
It’s December we’re counting down the days until Christmas! We’ve put together a few tips on how you can get your team and members into the Christmas spirit. With our wide variety of solutions, this article will show you how you can share different campaigns with your members.
GLL App doubles app downloads
The GLL Better UK app has been downloaded over 2 million times since it was launched three years ago. We took some time to speak to Steve Ward at GLL, to reflect on his experience with Innovatise’s myFitApp platform. Read the interview here.
Ways to communicate important information this winter
Winter can present all sorts of challenges. You need to be prepared for club closures, or changes to your timetable. In this digital age, it’s possible for you to communicate with members ahead of time so they can plan accordingly.
myFitApp@home turns two!
We are celebrating the anniversary of our video platform myFitApp@home! We launched it in autumn 2020 and a lot has happened in the last two years. What’s new? In this article, read about the five fantastic new features in myFitApp@home since launching.
Reduce gymtimidation with your App
One in three Brits (33%) suffer from gymtimidation and fear feeling out of place in the gym. We’ve got some ideas on how you can target your members who might have gymtimidation, and support them on their journey to becoming more confident in your gym or leisure centre.
Top tips for lead generation
With Lead Generation, your members become your brand ambassadors. Give them incentives like a free PT session, or one month’s free membership, and they invite their friends to use your club and sign up as a member. Read our top tips to support your lead generation campaigns.
7 reasons you need a digital fitness offering
If you don’t already offer an at home digital fitness option to your members, you should. The world of fitness is always changing, with more and more people opting for a combination of at home workouts and in-club training. We’ve put together 7 reasons why it is so important.
Easy ways to increase membership sales
If you’re looking for ways to increase your gym membership sales, then this article is for you. In it, we’ll cover everything from understanding your unique selling point (USP) to using our Lead Generation module to make the process as simple for you and your customers as possible.
Things to consider when designing an app
When designing an app for your fitness business, you may be wondering what the best approach is. There are no hard and fast rules – but we’ve put together some ideas that might help. Read our blog to find out where to start and what to consider.
What is content marketing?
In the fitness world, content marketing is crucial to promoting your club to new and existing members. To be successful, your content must be relevant, useful and engaging. In this blog, we’ve put together some content marketing tips to help you keep your audience engaged and involved.
Engage members during the summer holiday season
Do you find it difficult to reach your members in summer? At this time of year, many members have other things on their mind than hitting the gym. We’ve put together a few ideas on how you can strengthen your member loyalty even in summer.
New ClubReady partnership
We are delighted to announce our partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, to offer our open, flexible, independent, mobile marketing platform, myFitApp, to the fitness industry.
Elevate’s official App provider
To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.
We’re coming to a city near you! We are delighted to be offering three UK Roadshow events, this July. There’s a packed agenda with plenty of opportunities to chat to our team in person and meet other operators using our solution. Spaces are limited and will fill quickly, so be sure to register early!
Our partnership with Magicline
We have entered into an international, strategic partnership with Magicline and are closely integrating our products and experience to create new solutions for customers internationally. The unique bi-directional integration of both platforms will enable gym operators to leverage the strengths of both companies to deliver a great hybrid member experience. Read more on the partnership here.
Access Control transforms SETU Arena’s member experience
Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.
myFitApp selected to improve wellbeing of students
We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…
Use your App to improve member communication
Looking to improve member communication? Are your team spending time writing emails or making phone calls to speak to your customers? The Marketing Automation module in myFitApp allows you to engage your members, in real-time with personalised rich messages and push notifications.
Why are existing customers so important?
Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few focus on members who stay. Take a look at our reasons why customer retention is so important, and why you should be spending time focusing on keeping your customers happy.
myFitApp joins Clubessential Holdings
We are delighted to announce, myFitApp is now part of the Clubessential Holdings group. As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future! Read more to find out about the partnership.
Fitness industry trends 2022
We’re looking at trends for the fitness industry that are sure to keep us all busy this year. It is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres. Read more to find out what we have predicted will be popular trends in 2022.
Motivate members to keep fitness resolutions
By February, around 80% of New Year’s resolutions fail, and gyms will experience a decrease in traffic as members lose motivation. Here are some ideas on how you can use your App to keep your members motivated & retain customers.
Webinar: Kick-start 2022
In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model. Also, find out how you can make the most of those new year’s resolutions – we’ll be sharing top tips on how to get, and retain, new members.
7 ways to increase push notification click-through rate
If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.
Webinar: Enhance your digital offering
As the days are getting colder, and Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy. Now is a great time to utilise our @home solution to offer a digital fitness option to your customers. Join us on Friday 3rd December, 10am GMT, to find out more.
Festive marketing ideas for your fitness business
With December fast approaching, now is the perfect time to start planning your festive marketing strategy to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started, read on to find out more.
Webinar: Lead Generation
Join us on Friday 19th November, 11am GMT, to find out how you can increase membership sales with minimal work! With our Lead Generation module all you need to do is create a campaign and your members do the rest – no-one can recommend your club as convincingly as they can.
Encourage customers to download and use your App
Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.
Keep your members motivated during winter
As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.
Webinar: Marketing Automation
Join us on Thursday 21st October, 2pm BST, to find out how you can improve your communication with your members. Our Marketing Automation module is a simple but powerful way to engage your members with personalised, real-time messages.
GLL Better UK App passes 1 million downloads
We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.
Webinar: Advanced Navigation
With more and more features available in myFitApp, many homescreens are getting busy, making them tricky for customers to navigate. Join us at our next webinar on Tuesday 28 September, 2pm, to find out what these new features look like, and how you can benefit.
How to perfect your pricing strategy
Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.
7 ways to make your new digital offering a success
Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.
How Generation Z are changing your gym
Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it. Read our article to find out how you can adapt your gym.
Maximise your time with gyms open at full capacity
With your gym, leisure centre or health club back up and running now the lockdown restrictions have been lifted, your team may have less time than before to spend on your digital offering. We have put together some quick wins to help you save time & maximise output.
Chat now available for streams
Chat for streams is now available in your @home solution. Before, during and after the stream, trainers and members can chat and give feedback through emoji storms – for a training experience as close as possible to the one in the studio! This takes the community effect of your hybrid workouts to the next level.
Stream workouts at home with Chromecast and Airplay
Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.
Delay to freedom day: How to support your members
Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. Find out how to support your members at this time.
Webinar: myFitApp@home solution
Maximise, or kick-start, your digital offering to members with our myFitApp@home solution. Find out more with our webinar on Wednesday 16 June.
The future of the fitness class is hybrid
Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.
Hybrid fitness realised: Our partnership with Wexer
Today we proudly announce our latest partnership with Wexer! From now on, those who have our branded member apps will be able to offer Wexer’s high-quality videos to their customers in their video libraries.
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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