myFitApp Blog

Product Update: February 2024

Product Update: February 2024

Read our product update for all the latest changes to myFitApp. This month’s update brings exciting additional reporting capabilities with Monthly Active Users now available in the Cockpit. Plus, an update on minimum iOS version uplift, enhancing your app’s performance.

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Product Update: January 2024

Product Update: January 2024

This month’s update brings exciting improvements to Marketing Automation, along with the introduction of a brand new product – in-app Campaigns! Discover all the enhancements and additions that will enhance your marketing efforts.

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2024 fitness trends

2024 fitness trends

Fitness trends are constantly changing, and the industry is always looking for new ways to engage the consumer. It can be difficult to keep up with all the latest trends, but we’ve got you covered! In this blog post, we look at some of the top fitness trends in 2024.

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Festive fitness marketing

Festive fitness marketing

The festive season is upon us, and we’re counting down the days until Christmas!  Why not use your app as a marketing tool over the festive period. With our wide variety of solutions, this article will give you some ideas to support your December marketing plans.

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Product Update: November 2023

Product Update: November 2023

These release notes will inform you of all the newest features in the app for November. This month’s update includes some updates to access control messaging, as well as the update to social module, X (formerly Twitter).

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myFitApp has integrated with XN Leisure

myFitApp has integrated with XN Leisure

The integration with XN Leisure Management Software will enable customers to offer their customers a fully customisable app solution to enhance their member journey. Read about the benefits of this new integration.

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Product Update: October 2023

Product Update: October 2023

Discover the new releases and updates for October in myFitApp. These release notes will inform you of all the newest features in the app. This months update includes some updates to account deletion in the cockpit as well as a merge fields feature for MA.

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5 things to look for in a branded member app

5 things to look for in a branded member app

A branded member app is a great way for your club to engage with its members in a meaningful way. It’s also a good way for your members to feel in touch with your centre and brand too. In this blog we look at what makes a great app.

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Product Update: September 2023

Product Update: September 2023

These release notes will inform you of all the newest features in the app. This months update includes: Booking and spaces logic, the launch of Access Control and Marketing Automation campaigns as well as some account deletion enhancements.

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Product Update: August 2023

Product Update: August 2023

Read the new releases for August in myFitApp. These release notes will inform you of all the newest features in the app. This months update includes: supporting an additional language, new data points for Access Control reports, waitlist alerts with Marketing Automation+ and more.

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5 reasons gym members leave and how to keep them

5 reasons gym members leave and how to keep them

According to statistics, up to 80% of new gym members don’t use their membership regularly after six months. Find out the main reasons people stop using a fitness centre or gym and read tips on how to prevent these problems from happening.

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5 ways to use an app to keep students engaged

5 ways to use an app to keep students engaged

In this day and age, it’s essential for educational facilities to embrace technology. Not only does this help you stay connected with students, but it also provides a way for you to better manage your facility’s resources. That’s where mobile apps come in!

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Save costs with an App

Save costs with an App

With rising costs, inflation and increasing demands of members, we’ve looked at some ways you can save your gym, leisure centre or health club money.

From reducing fraudulent entries, to creating new revenue streams – check out our ideas, there’s no better time to save costs!

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Elevate App provider: Second year running

Elevate App provider: Second year running

To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.

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myFitApp expands into US

myFitApp expands into US

We are delighted to announce our first customers in USA. Partnering with ClubReady, we have launched eight new clubs – TITLE Boxing, Pulse Performance, Vital Stretch, Box Union Studio, Power 4 Pilates, Twisted Cycle, VP Fitness and XGT Fitness. They have all gone live with their new Branded Member Apps.

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myFitApp@home can do more than just fitness

myFitApp@home can do more than just fitness

In addition to workout videos, our video platform, myFitApp@home, can also be used for a variety of other videos. Read this blog for five more ideas on how you can make the most of your video platform, from nutrition tips to gym equipment guidance and wellness support.

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Ways to add value for your gym members

Ways to add value for your gym members

Are you looking for ways to add value for your members & stay ahead of the competition? Do you want an irresistible offer for prospective customers whilst ensuring that current customers stay happy? We’ve put together some ways to help.

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Fitness trends for 2023

Fitness trends for 2023

2023 will be a big year for fitness, the biggest changes in the industry will be driven by trends like new and better technology, more focus on mental health, and increased access to information about how our bodies work. Here are some things you should know about these trends so that you can stay ahead of your competitors!

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Marketing tips for Christmas

Marketing tips for Christmas

It’s December we’re counting down the days until Christmas! We’ve put together a few tips on how you can get your team and members into the Christmas spirit. With our wide variety of solutions, this article will show you how you can share different campaigns with your members.

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GLL App doubles app downloads

GLL App doubles app downloads

The GLL Better UK app has been downloaded over 2 million times since it was launched three years ago. We took some time to speak to Steve Ward at GLL, to reflect on his experience with Innovatise’s myFitApp platform. Read the interview here.

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Ways to communicate important information this winter

Ways to communicate important information this winter

Winter can present all sorts of challenges. You need to be prepared for club closures, or changes to your timetable. In this digital age, it’s possible for you to communicate with members ahead of time so they can plan accordingly.

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myFitApp@home turns two!

myFitApp@home turns two!

We are celebrating the anniversary of our video platform myFitApp@home! We launched it in autumn 2020 and a lot has happened in the last two years. What’s new? In this article, read about the five fantastic new features in myFitApp@home since launching.

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Reduce gymtimidation with your App

Reduce gymtimidation with your App

One in three Brits (33%) suffer from gymtimidation and fear feeling out of place in the gym. We’ve got some ideas on how you can target your members who might have gymtimidation, and support them on their journey to becoming more confident in your gym or leisure centre.  

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Top tips for lead generation

Top tips for lead generation

With Lead Generation, your members become your brand ambassadors. Give them incentives like a free PT session, or one month’s free membership, and they invite their friends to use your club and sign up as a member. Read our top tips to support your lead generation campaigns.

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7 reasons you need a digital fitness offering

7 reasons you need a digital fitness offering

If you don’t already offer an at home digital fitness option to your members, you should. The world of fitness is always changing, with more and more people opting for a combination of at home workouts and in-club training. We’ve put together 7 reasons why it is so important.

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Easy ways to increase membership sales

Easy ways to increase membership sales

If you’re looking for ways to increase your gym membership sales, then this article is for you. In it, we’ll cover everything from understanding your unique selling point (USP) to using our Lead Generation module to make the process as simple for you and your customers as possible.

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Things to consider when designing an app

Things to consider when designing an app

When designing an app for your fitness business, you may be wondering what the best approach is. There are no hard and fast rules – but we’ve put together some ideas that might help. Read our blog to find out where to start and what to consider.

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What is content marketing?

What is content marketing?

In the fitness world, content marketing is crucial to promoting your club to new and existing members. To be successful, your content must be relevant, useful and engaging. In this blog, we’ve put together some content marketing tips to help you keep your audience engaged and involved.

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Engage members during the summer holiday season

Engage members during the summer holiday season

Do you find it difficult to reach your members in summer? At this time of year, many members have other things on their mind than hitting the gym. We’ve put together a few ideas on how you can strengthen your member loyalty even in summer.

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New ClubReady partnership

New ClubReady partnership

We are delighted to announce our partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, to offer our open, flexible, independent, mobile marketing platform, myFitApp, to the fitness industry.

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Elevate’s official App provider

Elevate’s official App provider

To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.

read more
UK Roadshow

UK Roadshow

We’re coming to a city near you! We are delighted to be offering three UK Roadshow events, this July. There’s a packed agenda with plenty of opportunities to chat to our team in person and meet other operators using our solution. Spaces are limited and will fill quickly, so be sure to register early!

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Our partnership with Magicline

Our partnership with Magicline

We have entered into an international, strategic partnership with Magicline and are closely integrating our products and experience to create new solutions for customers internationally. The unique bi-directional integration of both platforms will enable gym operators to leverage the strengths of both companies to deliver a great hybrid member experience. Read more on the partnership here.

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Access Control transforms SETU Arena’s member experience

Access Control transforms SETU Arena’s member experience

Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.

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myFitApp selected to improve wellbeing of students

myFitApp selected to improve wellbeing of students

We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…

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Use your App to improve member communication

Use your App to improve member communication

Looking to improve member communication? Are your team spending time writing emails or making phone calls to speak to your customers? The Marketing Automation module in myFitApp allows you to engage your members, in real-time with personalised rich messages and push notifications.

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Why are existing customers so important?

Why are existing customers so important?

Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few focus on members who stay. Take a look at our reasons why customer retention is so important, and why you should be spending time focusing on keeping your customers happy.

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myFitApp joins Clubessential Holdings

myFitApp joins Clubessential Holdings

We are delighted to announce, myFitApp is now part of the Clubessential Holdings group. As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future! Read more to find out about the partnership.

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Fitness industry trends 2022

Fitness industry trends 2022

We’re looking at trends for the fitness industry that are sure to keep us all busy this year. It is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres. Read more to find out what we have predicted will be popular trends in 2022.

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Motivate members to keep fitness resolutions

Motivate members to keep fitness resolutions

By February, around 80% of New Year’s resolutions fail, and gyms will experience a decrease in traffic as members lose motivation. Here are some ideas on how you can use your App to keep your members motivated & retain customers.

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Webinar: Kick-start 2022

Webinar: Kick-start 2022

In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model. Also, find out how you can make the most of those new year’s resolutions – we’ll be sharing top tips on how to get, and retain, new members.

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7 ways to increase push notification click-through rate

7 ways to increase push notification click-through rate

If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.

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Webinar: Enhance your digital offering

Webinar: Enhance your digital offering

As the days are getting colder, and Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy. Now is a great time to utilise our @home solution to offer a digital fitness option to your customers. Join us on Friday 3rd December, 10am GMT, to find out more.

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Festive marketing ideas for your fitness business

Festive marketing ideas for your fitness business

With December fast approaching, now is the perfect time to start planning your festive marketing strategy to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started, read on to find out more.

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Webinar: Lead Generation

Webinar: Lead Generation

Join us on Friday 19th November, 11am GMT, to find out how you can increase membership sales with minimal work! With our Lead Generation module all you need to do is create a campaign and your members do the rest – no-one can recommend your club as convincingly as they can.

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Encourage customers to download and use your App

Encourage customers to download and use your App

Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.

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Keep your members motivated during winter

Keep your members motivated during winter

As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.

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Webinar: Marketing Automation

Webinar: Marketing Automation

Join us on Thursday 21st October, 2pm BST, to find out how you can improve your communication with your members. Our Marketing Automation module is a simple but powerful way to engage your members with personalised, real-time messages.

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GLL Better UK App passes 1 million downloads

GLL Better UK App passes 1 million downloads

We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.

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Webinar: Advanced Navigation

Webinar: Advanced Navigation

With more and more features available in myFitApp, many homescreens are getting busy, making them tricky for customers to navigate. Join us at our next webinar on Tuesday 28 September, 2pm, to find out what these new features look like, and how you can benefit.

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How to perfect your pricing strategy

How to perfect your pricing strategy

Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.

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7 ways to make your new digital offering a success

7 ways to make your new digital offering a success

Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.

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How Generation Z are changing your gym

How Generation Z are changing your gym

Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it. Read our article to find out how you can adapt your gym.

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Maximise your time with gyms open at full capacity

Maximise your time with gyms open at full capacity

With your gym, leisure centre or health club back up and running now the lockdown restrictions have been lifted, your team may have less time than before to spend on your digital offering. We have put together some quick wins to help you save time & maximise output.

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Chat now available for streams

Chat now available for streams

Chat for streams is now available in your @home solution. Before, during and after the stream, trainers and members can chat and give feedback through emoji storms – for a training experience as close as possible to the one in the studio! This takes the community effect of your hybrid workouts to the next level.

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Delay to freedom day: How to support your members

Delay to freedom day: How to support your members

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. Find out how to support your members at this time.

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The future of the fitness class is hybrid

The future of the fitness class is hybrid

Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.

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