myFitApp Blog

Use your App to improve member communication

Use your App to improve member communication

Are you looking to improve member communication? Are your team spending lots of time writing emails or making telephone calls to speak to your customers? The Marketing Automation module within myFitApp allows you to engage your members, via your App, in real-time with personalised rich messages and push notifications.

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Why are existing customers so important?

Why are existing customers so important?

Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few focus on members who stay. Take a look at our reasons why customer retention is so important, and why you should be spending time focusing on keeping your customers happy.

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myFitApp joins Clubessential Holdings

myFitApp joins Clubessential Holdings

We are delighted to announce, myFitApp is now part of the Clubessential Holdings group. As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future!

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Fitness industry trends 2022

Fitness industry trends 2022

We’re looking at trends for the fitness industry that are sure to keep us all busy this year. It is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres. Read more to find out what we have predicted will be popular trends in 2022.

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Webinar: Kick-start 2022

Webinar: Kick-start 2022

In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model. Also, find out how you can make the most of those new year’s resolutions – we’ll be sharing top tips on how to get, and retain, new members.

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7 ways to increase push notification click-through rate

7 ways to increase push notification click-through rate

If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.

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Webinar: Enhance your digital offering

Webinar: Enhance your digital offering

As the days are getting colder, and with Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy. Now is a great time to utilise our @home solution to offer a digital, at home fitness option to your customers. Join us on Friday 3rd December, 10am GMT, to find out the features and benefits.

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Webinar: Lead Generation

Webinar: Lead Generation

Join us on Friday 19th November, 11am GMT, to find out how you can increase membership sales with minimal work! With our Lead Generation module all you need to do is create a campaign and your members do the rest – no-one can recommend your club as convincingly as they can.

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Webinar: Marketing Automation

Webinar: Marketing Automation

Join us on Thursday 21st October, 2pm BST, to find out how you can improve your communication with your members. Our Marketing Automation module is a simple but powerful way to engage your members with personalised, real-time messages.

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GLL Better UK App passes 1 million downloads

GLL Better UK App passes 1 million downloads

We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.

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Webinar: Advanced Navigation

Webinar: Advanced Navigation

We’ve just released some new features to make it easy for our customers to simplify their homescreens and improve user experience. Join us at our next webinar on Tuesday 28 September at 2pm, to find out more.

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How to perfect your pricing strategy

How to perfect your pricing strategy

Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.

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7 ways to make your new digital offering a success

7 ways to make your new digital offering a success

Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.

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How Generation Z are changing your gym

How Generation Z are changing your gym

Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it.

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Chat now available for streams

Chat now available for streams

Chat for streams is now available in your @home solution. Before, during and after the stream, trainers and members can chat and give feedback through emoji storms – for a training experience as close as possible to the one in the studio! This takes the community effect of your hybrid workouts to the next level.

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Delay to freedom day: How to support your members

Delay to freedom day: How to support your members

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. This is a great option when space is limited both on the gym floor and in fitness classes.

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The future of the fitness class is hybrid

The future of the fitness class is hybrid

Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.

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