myFitApp Blog

From apps that track your progress to plans for healthy eating, mobile gym applications make it easier for us all to stay active by providing support wherever we go. If you don’t have a digital fitness offering, here’s why you should…

Are you looking for ways to add value for your members & stay ahead of the competition? Do you want an irresistible offer for prospective customers whilst ensuring that current customers stay happy? We’ve put together some ways to help.

2023 will be a big year for fitness, the biggest changes in the industry will be driven by trends like new and better technology, more focus on mental health, and increased access to information about how our bodies work. Here are some things you should know about these trends so that you can stay ahead of your competitors!

The GLL Better UK app has been downloaded over 2 million times since it was launched three years ago. We took some time to speak to Steve Ward at GLL, to reflect on his experience with Innovatise’s myFitApp platform. Read the interview here.

Winter can present all sorts of challenges. You need to be prepared for club closures, or changes to your timetable. In this digital age, it’s possible for you to communicate with members ahead of time so they can plan accordingly.

One in three Brits (33%) suffer from gymtimidation and fear feeling out of place in the gym. We’ve got some ideas on how you can target your members who might have gymtimidation, and support them on their journey to becoming more confident in your gym or leisure centre.  

If you don’t already offer an at home digital fitness option to your members, you should. The world of fitness is always changing, with more and more people opting for a combination of at home workouts and in-club training. We’ve put together 7 reasons why it is so important.

If you’re looking for ways to increase your gym membership sales, then this article is for you. In it, we’ll cover everything from understanding your unique selling point (USP) to using our Lead Generation module to make the process as simple for you and your customers as possible.

When designing an app for your fitness business, you may be wondering what the best approach is. There are no hard and fast rules – but we’ve put together some ideas that might help. Read our blog to find out where to start and what to consider.

We are delighted to announce our partnership with ClubReady, the leading provider of full-suite studio fitness and wellness club management software and services, to offer our open, flexible, independent, mobile marketing platform, myFitApp, to the fitness industry.

To meet sustainability commitments, myFitApp will replace the traditional printed show guide. The App allows visitors access to everything they need, from the Elevate full programme, to event information. It also opens up marketing opportunities for exhibitors.

We’re coming to a city near you! We are delighted to be offering three UK Roadshow events, this July. There’s a packed agenda with plenty of opportunities to chat to our team in person and meet other operators using our solution. Spaces are limited and will fill quickly, so be sure to register early!

Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.

We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…

Looking to improve member communication? Are your team spending time writing emails or making phone calls to speak to your customers? The Marketing Automation module in myFitApp allows you to engage your members, in real-time with personalised rich messages and push notifications.

By February, around 80% of New Year’s resolutions fail, and gyms will experience a decrease in traffic as members lose motivation. Here are some ideas on how you can use your App to keep your members motivated & retain customers.

If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.

With December fast approaching, now is the perfect time to start planning your festive marketing strategy to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started, read on to find out more.

Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.

As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.

We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.

Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.

Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.

Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it. Read our article to find out how you can adapt your gym.

With your gym, leisure centre or health club back up and running now the lockdown restrictions have been lifted, your team may have less time than before to spend on your digital offering. We have put together some quick wins to help you save time & maximise output.

Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. Find out how to support your members at this time.

Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.