myFitApp Blog
myFitApp’s Access Control transforms SETU Arena’s member experience
Find out how myFitApp is leading the way in revolutionising gym’s and leisure centre’s digital strategy. Access Control uses the member’s smartphone as an alternative way to enter & check-into the gym or register attendance, quickly and easy with just one tap or scan from their phone.
myFitApp selected to improve mental and physical wellbeing of students
We are delighted to have been chosen as the Mind Body Boost project App provider. The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs, Mind Body Boost decided they needed an app…
Use your App to improve member communication
Are you looking to improve member communication? Are your team spending lots of time writing emails or making telephone calls to speak to your customers? The Marketing Automation module within myFitApp allows you to engage your members, via your App, in real-time with personalised rich messages and push notifications.
Why are existing customers so important?
Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few focus on members who stay. Take a look at our reasons why customer retention is so important, and why you should be spending time focusing on keeping your customers happy.
myFitApp joins Clubessential Holdings
We are delighted to announce, myFitApp is now part of the Clubessential Holdings group. As part of the group of companies, we now have the strength to continue to innovatively expand our hybrid business platform for our fitness customers and establish it in other markets. We are very excited for the future!
Fitness industry trends 2022
We’re looking at trends for the fitness industry that are sure to keep us all busy this year. It is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres. Read more to find out what we have predicted will be popular trends in 2022.
Motivate your members to keep their fitness resolutions, using your App
By February, around 80% of New Year’s resolutions will fail, and gyms will experience a decrease in traffic as those who made New Year’s resolutions, lose motivation. We’ve put together some ideas on how you can use your App to keep your members motivated, and retain customers.
Webinar: Kick-start 2022
In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model. Also, find out how you can make the most of those new year’s resolutions – we’ll be sharing top tips on how to get, and retain, new members.
7 ways to increase push notification click-through rate
If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times! BUT, just sending good notifications isn’t enough to engage your users. Here’s how to increase your push notification CTR.
Webinar: Enhance your digital offering
As the days are getting colder, and with Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy. Now is a great time to utilise our @home solution to offer a digital, at home fitness option to your customers. Join us on Friday 3rd December, 10am GMT, to find out the features and benefits.
Festive marketing ideas for your fitness business
With December fast approaching, now is the perfect time to start planning your festive marketing to spread some Christmas cheer to your customers. We’ve put together some marketing ideas to get you started.
Webinar: Lead Generation
Join us on Friday 19th November, 11am GMT, to find out how you can increase membership sales with minimal work! With our Lead Generation module all you need to do is create a campaign and your members do the rest – no-one can recommend your club as convincingly as they can.
How to encourage your customers to download and use your App
Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it. We’ve put together some top tips on how to do this.
Five tips to keep your members motivated during the winter months
As we approach the winter months, weather conditions like rain, wind and snow may mean your members lose motivation or struggle to make it into your club. Read our top tips to keeping your members motivated.
Webinar: Marketing Automation
Join us on Thursday 21st October, 2pm BST, to find out how you can improve your communication with your members. Our Marketing Automation module is a simple but powerful way to engage your members with personalised, real-time messages.
GLL Better UK App passes 1 million downloads
We are delighted to announce that Better UK App (GLL) has been downloaded over 1 million times since it was launched in November 2019. Read our interview with Steve Ward, Associate Director of Marketing, Sales and Digital at GLL.
Webinar: Advanced Navigation
We’ve just released some new features to make it easy for our customers to simplify their homescreens and improve user experience. Join us at our next webinar on Tuesday 28 September at 2pm, to find out more.
How to perfect your pricing strategy
Digitisation isn’t just about the technology, it’s about how your fitness business makes money. With this being said, your pricing strategy is extremely important – if you get it right, you have the potential to generate sustainable profits. Read our top tips to perfect your pricing strategy.
7 ways to make your new digital offering a success
Lockdown restrictions have been lifted but there is still a requirement to provide your members with a digital offering. The new digital world can be daunting, so we have provided you with some tips to make your gym thrive with a digital offering.
How Generation Z are changing your gym
Generation Z are the age group becoming more and more dominant in your gym. Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it.
How to maximise your time with gyms open at full capacity
We have put together some quick wins that will help you save time whilst maximising output now your gym, leisure centre or health club is back up and running at full capacity, post pandemic.
Chat now available for streams
Chat for streams is now available in your @home solution. Before, during and after the stream, trainers and members can chat and give feedback through emoji storms – for a training experience as close as possible to the one in the studio! This takes the community effect of your hybrid workouts to the next level.
Stream workouts to the largest screen at home with Chromecast and Airplay
Thanks to Chromecast and Airplay, members can now stream directly from your branded member app to the largest possible screen in the house. This creates the perfect gym experience at home.
Delay to freedom day: How to support your members
Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. This is a great option when space is limited both on the gym floor and in fitness classes.
Webinar: myFitApp@home solution
Maximise, or kick-start, your digital offering to members with our myFitApp@home solution. Find out more with our webinar on Wednesday 16 June.
The future of the fitness class is hybrid
Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.
Hybrid fitness realised: Our partnership with Wexer
Today we proudly announce our latest partnership with Wexer! From now on, those who have our branded member apps will be able to offer Wexer’s high-quality videos to their customers in their video libraries.
ABOUT US
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.

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