Festive fitness marketing using your app

Festive marketing using your app

Young happy athletic couple piggybacking on New Year's day in a gym.

28. Nov 2023

The festive season is upon us, and we’re counting down the days until Christmas! Why not use your app as a marketing tool over the festive period? With our wide variety of solutions, this article will give you some ideas to support your December marketing plans.

Christmas design

Our branded member app is super flexible and customisable, meaning you can change the design or user journey whenever you like.

What better time to bring some festive cheer to your members? Add your opening times via a promo screen, banner or change the colours and background of your homescreen.


Christmas themed promotional screens iPhone
Christmas banners on iphone screens

Generate leads with a Christmas campaign

Kick-start the new year with new members!

With our Lead Generation tool  you can offer your members a Christmas, or early New Year, discount or incentive. From discounts to a free month, the promotion is totally down to you. Simply decide what works for your members and you can use your app to run and promote the campaign.

Share your Christmas news and offers

You can use our Content Marketing solution to get creative! 

  • Create a news section with an advent calendar – why not create competitions and give aways for your members
  • Create articles with festive recipes tips
  • Come up with challenges, such as a workout every day
  • Encourage your members to refer a friend – get them ready for their fitness new year resolutions!
Christmas advent calendar iphone

Publicise your Christmas events

Our event calendar can be used for all kinds of events. This could be your Christmas party (for staff or members), Christmas special classes or even a festive lunch in your cafe – the options are endless!

Give your members another reason to use your app.

Use push notifications to keep your members informed

The last step is to market your Christmas content to your users.

With Marketing Automation you can push all your Christmas campaigns and information straight to the palms of your members hands. Create animated campaigns with emojis, different layout options, embedded videos and call to action buttons to direct your members to your campaigns in a targeted and effective way.

Thanks to the reporting function, you can see, in real time, which of your campaigns perform well and learn from this for future campaigns.

Wishing you a very Merry Christmas!

Discover the opportunities of a branded member app. Or, if you’ve got a question – use the chat button in the bottom right hand corner to speak to our friendly team.

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