About us

Innovatise, the company behind myFitApp


Innovatise’s myFitApp is an open, flexible, hybrid fitness platform gyms, leisure centres and health clubs use to strengthen their brand, retain members, acquire new ones and deliver digital fitness using the unique power of mobile.

With over 2,300 gyms and over 10 million App downloads worldwide, Innovatise is the leader in providing marketing-focuses branded apps for gyms.

Find out more about myFitApp…



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Our leadership team


Thomas Schuster

Thomas Schuster

Founder & CEO, Innovatise

Thomas founded Innovatise in 2011. He is CEO and heads up Product Strategy, Product Innovation and Innovatise’ technology teams.

Tim Williams

Tim Williams

Business Development, Innovatise

Tim heads up Business Development, working with resellers and leisure operators to deliver the benefits of the company’s myFitApp mobile marketing app solution. 

Rajesh Mathachan

Rajesh Mathachan

Managing Director, Innovatise

Rajesh is responsible for innovatise’ operations in the region, business strategy, new capability development and building high-performance teams.

Our values


Our company, like our name, is based on innovation. We constantly generate marketing ideas and match them with the latest technology to provide fantastic functionality and exceptional value to our customers.


We’re focused on providing leisure operators with the best mobile marketing solution for them and their customers. That’s all we do, no distractions – leisure, mobile, marketing.


We know what we’re good at and we want to integrate with others who are best in their field. This is no accident, it’s a core value for us. Everybody wins, particularly our customers and their users.


In a world full of software that overcomplicates things, we stand out by keeping things simple. It takes time and effort to build simple solutions for the end user – we think this is time and effort well spent.

Our story so far…


team members

clubs worldwide

App downloads

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