About us

Innovatise, the company behind myFitApp

Innovatise’s myFitApp is an open, flexible, hybrid fitness platform gyms, leisure centres and health clubs use to strengthen their brand, retain members, acquire new ones and deliver digital fitness using the unique power of mobile.

With over 4,000 sites and over 20 million app downloads worldwide, Innovatise is the leader in providing marketing-focuses branded apps for gyms.

Innovatise was founded in 2011 and was added to the Clubessential Holdings portfolio of companies in 2022. Clubessential Holdings is a leading provider of software and integrated payments to private clubs, public golf courses, health and fitness clubs, spas, military organisations, municipalities, and camp organisations.



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Our values


Our company, like our name, is based on innovation. We constantly generate marketing ideas and match them with the latest technology to provide fantastic functionality and exceptional value to our customers.


We’re focused on providing leisure operators with the best mobile marketing solution for them and their customers. That’s all we do, no distractions – leisure, mobile, marketing.


We know what we’re good at and we want to integrate with others who are best in their field. This is no accident, it’s a core value for us. Everybody wins, particularly our customers and their users.


In a world full of software that overcomplicates things, we stand out by keeping things simple. It takes time and effort to build simple solutions for the end user – we think this is time and effort well spent.

Our story so far…


team members

clubs worldwide

app downloads

Get started with your own branded member app now

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