with in-app purchase

New revenue opportunities

Take advantage of new revenue opportunities by offering digital memberships for existing and non-members, as part of the myFitApp@home solution.

In-app purchase opens up a significant new revenue opportunity for your gym. 

You can make the content of your app available to non-members behind a paywall. This way, you can increase your turnover and attract new members.

In app purchase on iphone screen

Increase your sales through digital offers

  • New revenue opportunities Offer exclusive digital content for current and non-members as paid content.
  • Simple user experience  Easily share content through one-click subscriptions. Simplicity leads to higher conversion rates.
  • Digital experience  New digital offer for current members to help increase customer loyalty and attract new, digital, members.  
  • Partner Inhalte  Monetise through partner content from  WEXER und LES MILLS, to enhance your own content and increase your sales.

Create new revenue opportunities through in-app purchase

Offer hybrid memberships

Through in-app purchases, you can generate additional revenue.  Different membership models expand your opportunities.

Current members get more options from their membership with access to digital content, such as @home workouts. At the same time, digital only memberships for your gym can also be bought via the app.

Not only can you gain new digital members, but you also have the chance to steward those members to upgrade from from a purely digital membership to a hybrid membership.

Hybrid opportunities diagram

Simple user experience One-click subscriptions in your app

In just a few steps, non-members can share content in your app. In most cases, payment methods are already stored in the app store so that content can be accessed immediately with a face or touch ID.

This simple user experience generates the highest conversion rates and thus increasing sales, with revenue going directly to you.

in app purchase journey
In app purchase log in screen

Flexible monetisation options 

Through subscription and pay-per-view

  • Digital memberships Generate revenue from digital-only memberships through in-App purchases. These customers can also upgrade to full memberships.
  • Pay-per-view Let guests experience your digital fitness programmes. You can generate more revenue and gain new members at the same time.
  • Hybrid memberships Give your members the best of both worlds – flexible training from home or in the familiar surroundings of your gym. This increases customer loyalty and gives premium members an additional perk.
  • Existing members You can also give your existing members access to your exclusive content, as part of their membership. This can be done by logging into the member management system in your branded app.

Monetise partner content Offer third party content

Through our close partnerships, the libraries of Wexer and LES MILLS can be activated with one click. Seamlessly integrated into your app, we constantly update the video collections for a great user experience.

Just like your content, you can also restrict the videos from our third-party providers with in-app purchases.


wexer content video workout main logo black Les Mills Content Video on demand logo black
Les Mills Video Content

Start now with in-App purchase

Monetise digital memberships with in-app purchases and create new revenue opportunities for your fitness business.

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