Festive marketing ideas for your fitness business
With December fast approaching, now is the perfect time to start planning your festive marketing to spread some Christmas cheer to your customers. Why not give some of our ideas a go this season…
1. Run a holiday giveaway on social media
A great way to utilise your social platforms this Christmas, is by running a giveaway.
Whether it’s a big monthly membership discount or a free fitness gadget, get your followers into the holiday spirit of giving. Typically, asking followers to comment, share or like are great tactics to get a lot of engagement on your giveaway.
With our Marketing Automation module, you can even send a push notification via your App, linking to the giveaway.
2. Send seasonal emails
If you’re not incorporating some Christmas spirit into your email marketing campaigns, you’re making a big mistake! Holidays instill powerful memories into your members’ minds, so enticing them with fun seasonal emails is a great way to stand out in their inboxes.
Mark the occasion with a Christmas e-card to members and prospects – something fun and personalised will not only reinforce your brand and let your members know you are thinking of them, it’s also good for the environment! Why not entice them into your centre during the festive period with an incentive, it could be a free pass for them or a guest, or a discount in the club restaurant.
3. Run festive events
Have you considered hosting a customer appreciation event to show your members how much their support means to you. Why not host an afternoon with refreshments to enjoy each other’s company? Or put on some Christmas themed fitness classes? Encourage members to train during the festive period with fun classes. They could feature fancy dress and working out to Christmas songs etc.
These could even be done at home, on demand. With our @home solution, your members don’t even have to come into the club to celebrate Christmas with you. Members can even chat with trainers and other members, live, during the class.
Embrace the holiday spirit of giving and receiving to really engage with your members, show that you appreciate their support (especially after the pandemic) and distinguish yourself from your competition.
With our App, you can even advertise these events as a tile on your home screen!
4. 12 days of Christmas – fitness style
Why not run a 12 days of Christmas related campaign. This could be across your social channels, email or even on-site. Get creative! Here’s some things we’ve thought of:
- 12 healthy recipes
- 12 exercise challenges
- 12 discount codes or give aways
- 12 on-demand fitness classes to try. You can use our @home platform for this!
- 12 of your staff members’ favourite workout classes
5. Christmas-ify your App home screen
Keep your App current with a new Christmas themed home screen. With our easy to use App builder you can quickly change your App design yourself!
6. Engage new members with lead generation
Why not run a festive ‘training buddy’ campaign with lead generation. With our module, your members can recommend their friends they’d like to train with, to your gym.
6. Give the gift of education
Keeping your members happy and healthy is an important part of growing your community and could be a great addition to your holiday marketing strategy. Here’s some ideas on how to educate your members this Christmas:
- A blog piece featuring fitness tips to stay on track during the season or top gifts for the fitness fanatic in your life
- Free webinar or seminar. This could be on nutrition or a Q&A session with one of your trainers
- PT session taster – this could be for individuals or groups and will help your trainers be at the front of people’s minds before the New Year’s Resolutions commence!
Putting things like these in place will indirectly grow your fitness business through brand awareness and trust amongst your community, translating to the inevitable increase of people through your doors.
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Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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