Increase member engagement during the summer holiday months
Do you find it difficult to reach your members in summer? In the school holiday, summer months, many members have other things on their mind than hitting the gym.
That’s why we have put together a few ideas on how you can make it easier for them to and strengthen your member loyalty even in summer.
1. Offer summer workouts
You could offer classes perfectly tailored for summer:
• without equipment
• easier exercises
• earlier in the morning or later at night when the temperature is cooler
You’re the experts, so you’ll probably have even more ideas than we do! You can advertise your great summer classes via your App. Or stream them via myFitApp@home into your App.
These offerings also give your members the chance to stay fit using your workouts whilst on holiday, wherever they are in the world. You can also put together your own video collections in @home, which are specifically tailored to member needs in the summer.
2. Share summer tips
What sporting and health tips could your members make use of in the summer? Maybe you have some ideas on how to stay fit on holiday or tips on what to consider when training in summer, such as drinking enough or training at certain times in the day.
Position yourself as an expert and give your members added value of belonging to your gym. You can even send all these great tips to your members, via your App, with Marketing Automation.
3. Host events
Engage your members with things they love to do in the summer – attend events!
Why not organisae a summer party with games and fun for the whole family? With your App, you can easily inform all of your members by:
• send messages via Marketing Automation
• create an event with the event calendar
• use our Content Marketing features, such as the promo screen.
Make sure no one misses your summer highlights!
We are happy to support you in strengthening your membership loyalty every summer. Get in touch with us if you have any questions.
Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.
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