myFitApp has integrated with XN Leisure Management Software

myFitApp, global leader in member mobile apps, today announced that it has integrated with XN Leisure Management Software.

The integration will enable XN customers to offer their customers a fully customisable app solution to enhance their member journey.

XN Leisure, aims to simplify day-to-day operations for its leisure and gym facilities. Integrating with myFitApp, the all-in-one branded member app creates an unbeatable digital offering, allowing its customer’s users to make bookings, gain access and register attendance, watch live streams and on demand video content, all at the click of a button.

Not only this, but clubs can use the app for proven results driven marketing (including personalised messages with push), member communication and increasing revenue with in-app purchases and lead generation modules.

Jonathan Cooke, Chief Commercial Officer at myFitApp said “The gym market is rapidly growing and evolving. Fitness businesses need the tools to deliver an outstanding user experience whilst enhancing their digital strategy.

Combined with XN Leisure, we can now offer customers a marketing platform to acquire and retain customers, and a powerful solution to manage it all as the business grows.”

An early adopter for XN Leisure and myFitApp, Sandwell Leisure Trust, are delighted to be live with their branded member app, that they have described as ‘critical’ to fitness businesses.

“The app is a no brainer. People today expect to be able to interact with services in a quick and efficient manner.” Said Chief Executive Officer at Sandwell Leisure Trust, Mark Braithwaite.

“The app allows customers and members to book into several activities within a few seconds, easily on their smartphone. It’s also great for sending customers updates and notifications, meaning users aren’t having to try find information elsewhere.”

myFitApp is fully customisable and each app created can be branded and designed uniquely to the individual business. As well as this, functionality includes:

• Branded member app: Fully customisable to the brand
• Booking and event scheduling: Quick and easy booking for users
• Content Marketing: Create and publish content in the app
• myFitApp@home: Built-in video platform, on-demand or live stream
• Marketing Automation: Communicate with app users via push notifications
• Lead Generation: Integrated refer-a-friend to generate additional income
• Access Control: Tap or scan gym entry and register attendance
• Monetisation and paywall: Integrated payment for physical and digital goods and services

Combined with the XN Leisure tools for fitness businesses, tailored to streamline operations, increase revenue, and improve customer experience, the integration offers a robust mobile fitness technology solution.

Phil White, Chief Product Officer at XN Leisure said “Building on our own online platform, Leisure Hub, the integration with myFitApp allows our clients to leverage that functionality into a bespoke branded app. Their customers benefit from site information, notices, messages, and offers as well as memberships, bookings (sessions, courts, and tickets), course enrolments and payments all in one place.”

Andres Senior, Senior Account Manager added, “it has been great to work with Sandwell Leisure Trust and myFitApp on this development as part of the launch of the new Sandwell Aquatics Centre. The app, alongisde CourseHub (online system for booking swimming lessons) has  elevated their digital platform to match the amazing facility they are now able to offer.”

Discover the new releases for myFitApp. Below are updates to the product from September.

1. Account deletion updates

5 things to look for in a branded member app

A branded member app is a great way for your club to engage with its members in a meaningful way. It’s also a good way for your members to feel in touch with your centre and brand too. A good app can offer content and promotions, as well as bookings and rewards. The best branded apps are easy to use, incorporate the look and feel of your brand, and have plenty of room for customisation. In this blog we’re going to look at what makes a great app so you can find one that fits your needs perfectly!

1. Flexability: design & functionality

When choosing a gym member app, it’s important to consider the flexibility of both design and functionality. A good app should be able to be customised easily by you or your staff.

The ability to extend functionality is also important as it allows you to add new features as they become necessary. This allows you to grow your app and offering as your business grows or trends change.

2. Proven success stories

You want to make sure that the app has been used by companies similar to yours, and it’s important to understand how they’ve used it. You also want to be clear on the benefits and return on investment (ROI) of using the app.

Here’s an example:

• Company A uses our branded member app because they want their customers and employees to access content anywhere, anytime. They have seen an increase in engagement and productivity since launching our branded member app last year!

3. Usability

Usability is one of the most important aspects of any app. If your branded member app isn’t user friendly, people simply won’t want to use it. It should be intuitive, quick to load and bug-free. A good user experience will make your members feel like they’re getting added value, and that means they’re more likely to stay a customer!

4. Customer support

When you’re looking for a branded member app, it’s important to consider customer support. A good partner will have a clear process for reporting bugs, friendly team members who know your business inside and out, and an easy way for you to contact them when something goes wrong or even just when there’s feedback on new features that could improve the experience.

They should also be proactive in offering advice, or even an app audit for your team to understand what they can work on and optimise to get more from your app.

5. Future proofing

A good app will have a team looking after the future of the app, not only new trends but legislations too. It’s important that you can keep up with technologies and set yourself aside from the competition.

These are quite a few things to consider when choosing an app for your business. The most important thing is that you take the time to research and find one that fits with your company’s needs.

Discover the new releases for myFitApp. Below are updates to the product in August.

1. Booking availability and spaces logic update

Requires app update – this is available from app versions: IOS 106.74

2. Access Control Marketing Automation campaigns

3. Account deletion enhancements

Find out what’s new for myFitApp.

Below are any new releases and updates to the product, from May, June and July.

1. Updated logic and wording where booking sessions are not available

Requires app update – this is available from app versions: Android 105.51, iOS 106.59

3. Additional booking details displayed

Requires app update – this is available from app versions: Android 105.56, iOS 106.56

4. Addition of waitlist alerts with Marketing Automation+

5. Additional language

• Your app can now support the Norwegian language

Requires app update – this is available from app versions: Android 105.61, iOS 106.70.

6. Additional data points for access control dashboards and reports

• QR/NFC split
• Total scans plus breakdown of successful / failed scans

7. Additional text and formatting options for Account Deletion

8. Inverted QR code option for access control 

Requires app update – this is available from app versions: Android 105.48

9. Timetable web widgets supported by club level settings

10. Ability to set a custom colour theme in the cockpit

5 reasons gym members leave and how to keep them

We’ve all heard the old adage that “people join gyms, but they don’t use them.” Some people stick around for a few months and then leave, others get into a routine and stay for years. But why does this happen? And what can gyms do about it?

According to statistics from the fitness industry, up to 80% of new gym members don’t use their membership regularly after six months. In this blog, we’ll look at some of the main reasons people stop using a fitness centre or gym and provide tips on how to prevent these problems from happening on your watch.

1. No workout partner

One of the biggest reasons gym members leave is because they don’t have a workout partner. Having a friend to workout with helps people stay motivated.
To encourage this behaviour, you could offer a refer a friend scheme that rewards one member for referring a friend, work colleague or family member.

2. Not seeing results

Imagine you’ve got a member who has been training for a few weeks, but they’re not seeing the immediate results that they expected. They get frustrated and give up.

You need to show them that it takes time to see results and encourage them by setting them small milestones along the way, getting them into a habit and extending their membership lifetime value.

This is where your personal training staff can come in – when new members join, why not offer them a free PT session where they can set a programme for several months or weeks. This gives your new member motivation and enough time to get into a new routine. You can introduce new members to your staff via a member app and they can even book their PT slot in a couple of minutes on their phone.

3. They don’t feel connected to the gym and/or its members

Why not set up some events in your club room or café and get members to meet other like-minded people as well as your staff. Keeping individuals engaged will make them feel connected and give them a sense of community – enhancing the value of their membership.

You can advertise your events around the centre or on your app – it’s easy to send news with push notifications straight to your members’ phones.

4. Lack of time

When members have busy lives and limited time to train, they may feel like they’re not getting the best return on their membership. In this case, it’s important for gyms to offer digital fitness solutions that enable members to work out from home or on-the-go. This will ensure that their workouts remain consistent even when they’re travelling or have other commitments outside of the gym.

• A digital fitness solution can offer a variety of different exercises so members don’t get bored with doing the same thing over and over again (this can be particularly helpful if someone is new to working out)
• You can also use your digital solution to share recipes and wellness videos – this will add to your members’ overall health and lifestyle changes making them feel like they can’t live without your membership!

5. They don’t feel motivated or rewarded

Gyms should consider using rewards as part of their retention strategy, they’re a powerful motivator and keeps your members coming back day after day.

You can use an app to track rewards – for example using the app to check in to classes or scan in to the gym, once the member attends 10 times, they get a free coffee in the café. The reward should be relevant and meaningful to your members to increase the chances that they work towards completing the goals you set them.

If you’re a gym owner or manager, the takeaway here is that it’s important to keep your members engaged and motivated. If they feel like they’re not getting what they need out of their membership, then there’s a good chance they’ll leave and either give up on fitness completely or go somewhere else where they do feel valued. If you want to keep your members, you need to make sure they’re engaged, motivated and having fun!