How Generation Z are changing your gym

How Generation Z are changing your gym

How Generation Z are changing your gym

The ‘digital natives’

Generation Z, born between 1997 and 2010, are the age group becoming more and more dominant in your gym. Certain characteristics are attributed to each generation and Generation Z are known as the generation of ‘digital natives’. They were born into a society with the Internet, cell phones, and modern technology, and of course grew up with it.

They don’t know a world without digital media and for them, the transition between virtual and reality is fluid. They mainly shop online, stay in touch via apps and social media and their smartphone is an essential everyday item.

Your future customer wants a hybrid offering

Statistics show that Gen Z first seek information about places online rather than through face-to-face contact and 70% of them already use apps or other digital offers to track their health.

Since this generation is your current and future customer, you should turn to a hybrid fitness offer to keep them engaged . Hybrid means both in gym and online at the same time. This not only includes hybrid classes, i.e. workouts that you broadcast live to members at home during a class in the studio, it also means creating a smooth experience between on-site in your gym and at home on the sofa.

Strengthen brand loyalty

You don’t need to worry that your on-site studio will soon be obsolete. Although Generation Z has a little difficulty with brand loyalty, as they are aware of the variety of offers offered by the Internet, they will continue to come to your gym if you adapt to their needs through appealing online offerings

Therefore, the main thing is to strengthen their trust and bond with your fitness club. With an online offering, they will see the added value and remain loyal.

 

Chat stream with emojis

Digital customer loyalty – how to implement it

Our hybrid business platform helps you to keep this generation onboard as members. We help you design and create your unique branded App, thus creating a digital gym. This allows you to offer hybrid workouts, contact your members at any time and provide them with the latest information.

They can also use your App to view the range of classes, find out more and make bookings. Even more important, your members can refer friends digitally in return for a reward, something they’re extremely used to. 

Above all, our platform offers new sales opportunities for your gym. With in-App purchase, you can also reach non-members who want to test your digital offering. These may stick with the digital membership for the time being but could also come to appreciate your physical centre further down the line.

Questions?

If you want to know more about how myFitApp can transform your gym, we are here to help!

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How to maximise your time with gyms open at full capacity

How to maximise your time with gyms open at full capacity

How to maximise your time

Now your gym is open at full capacity

With your gym, leisure centre or health club back up and running at full capacity now the lockdown restrictions have been lifted, you and your team may have less time than before to spend on your digital offering – things like livestreams, marketing and member communications.

We have put together some quick wins that will help you save time whilst maximising output: 

1. Re-streams

Now they are back in the studio, your fitness instructors may not have as much time as they once did, during the pandemic, to host as many live-streamed workout classes. You may be considering reducing the amount of streamed fitness content your members can access, but with such a large demand for at home content, why not simply re-stream past livestreams?

With an @home platform, you can simply re-use any previously streamed classes, and schedule them in the same way as a live class. This not only keeps your at home content regular for members, it also gives them a chance to attend the class that suits them. You can even add the re-streamed class to the calendar, multiple times a day. Your members get the same motivating user-experience, whenever it suits them without you having to tie-up your trainers.

re-stream

2. Use your members as a sales tool

Who could recommend your club as convincingly as your own members? The answer is, no-one! With a Lead Generation module, your members can send your offer to their friends, who receive a unique code to retrieve the offer. 

Increase sales and membership numbers with minimal work – all you need to do is create a campaign and your members do the rest.

 

3. Schedule marketing messages ahead of time

Promote all of your content with automated push messaging, ahead of time. Whether it’s marketing automation campaigns or news with push articles, you can build your content and schedule the message to send in the future, on the appropriate day and time. Whether it’s a new class that has been added to your timetable, or centre news, with an @home solution you can target your marketing campaign to specific audiences or share with all members. Create short messages that can be sent in-App with whatever call to action you like – simple!

4. Benefit from third party content

Are you looking for ways to build up your on-demand content library quickly, without the need to take up your trainers’ time? Supplement your content with high-quality third party content, like Wexer and Les Mills. This content can be fully integrated with your own current content and gives your members access to hundreds more videos at the click of a button in your App.

 

Customer Shopfronts UK Wexer Content Videos at home

5. Use your App to get feedback from members

Find out what your members want, quickly and easily, with an in-App survey. Remove the need to spend time building emails or printing feedback forms for members to complete by simply linking to an online survey from your App. You can then send members a notification asking them to complete it. This way you will be able to gather feedback quickly allowing you to concentrate your time and efforts on keeping your customers happy.

 

Questions?

If you want to know more about how myFitApp can transform your gym, we are here to help!

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