7 ways to increase push notification click-through rate

7 ways to increase push notification click-through rate

 

 

 

 

 

 

7 ways to increase push notification click-through rate 

7 ways to increase push notification click-through rate 

Did you know that using push notifications can increase App engagement by a huge 88%? If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times!

With our Marketing Automation module you can use your Branded Member App as your main communication tool to your customers. Keep your members informed with the latest news, club updates and centre promotions – all planned, customisable, measurable and secure.

Les mills push notification

BUT, just sending good notifications isn’t enough to engage your users. Here’s some tips on how to increase your push notification click-through rate (CTR).

1. Generate curiosity

By piquing your App users’ interest, you can generate enough curiosity for them to click-through to find out more. Simply give a sneak peek of the message and your user won’t be able to help themselves!

2. Personalisation

A little personalisation can go a long way for your open and click-through rates. Use their name or tailor the content to things you know they’re into. For example you could send them a reminder to book into their favourite class. If the context is right, your audience will be more engaged and more inclined to follow through from your notification.

3. Create a sense of urgency

An easy way to boost your push notification CTR is by giving the recipient a reason to act fast! Encourage them to click-through by emphasising an offer, or limited availability. For example “Hurry, only two spaces remaining on tomorrow’s spin class”. 

4. Less is more!

Ensure your messages aren’t too long, you don’t want to waste the user’s time. Whilst there is no ‘perfect’ length for a push notification, keep these things in mind when writing copy:

Frontload the most important content.

– Use bite-sized snippets of information and encourage users to find out more by clicking-through.

Preview your notification on the devices that you know your audiences use.

 5. Put your App users first

Ensure you aren’t bombarding your users with notifications – after-all, they don’t want to hear from you all day, every day. You need to instill trust to your App users, so they know that every notification they receive from you is going to be important and relevant. Remember, no matter how good your notifications are, if they’re not providing value, you won’t get the conversions you want. 

 6. Use emojis😉

Studies show that with an emoji, the average CTR increases. Select your emojis wisely and make sure you test them – you don’t want to send them to your audience if they aren’t receptive to them. An example of how you can use emojis: “Don’t miss out on your free PT session – book now💪“.

 7. Test and learn

Testing is crucial. With our Marketing Automation module you can measure the success of each push notification. See what works and what doesn’t for your audiences. You should always be optimising your notifications – make small changes to each message and record the results. 

Marketing Automation reporting

Want to use your App to send push notifcations to your members?

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Webinar: Enhance your digital offering

Webinar: Enhance your digital offering

New discovery features @home

Webinar: Enhance your digital offering

At home fitness solution for your members

11am GMT, Friday 3rd December

As the days are getting colder & darker, and with Christmas fast approaching, your members will be looking for quick and easy ways to stay fit and healthy.

 

Now is a great time to utilise our @home solution to offer a digital, at home fitness option to your customers.

    Find out more

    Join us for our next webinar on Friday 3rd December, 10am GMT to find out more about @home. If you’d like to attend please click here to register.

     

    What will we be covering?

    • Benefits, for both you and your members
    • Monetisation
    • Exciting new features, coming soon!

    Your hosts:

     

    Jonathan Cooke and Matt Langston

    We’d love you to join us

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    ABOUT US

    Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.

     

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    Festive marketing ideas for your fitness business

    Festive marketing ideas for your fitness business

    Festive marketing ideas for your fitness business

    With December fast approaching, now is the perfect time to start planning your festive marketing to spread some Christmas cheer to your customers. Why not give some of our ideas a go this season…

    1. Run a holiday giveaway on social media

    A great way to utilise your social platforms this Christmas, is by running a giveaway.

    Whether it’s a big monthly membership discount or a free fitness gadget, get your followers into the holiday spirit of giving. Typically, asking followers to comment, share or like are great tactics to get a lot of engagement on your giveaway.

    With our Marketing Automation module, you can even send a push notification via your App, linking to the giveaway. 

    2. Send seasonal emails

    If you’re not incorporating some Christmas spirit into your email marketing campaigns, you’re making a big mistake! Holidays instill powerful memories into your members’ minds, so enticing them with fun seasonal emails is a great way to stand out in their inboxes.

    Mark the occasion with a Christmas e-card to members and prospects – something fun and personalised will not only reinforce your brand and let your members know you are thinking of them, it’s also good for the environment! Why not entice them into your centre during the festive period with an incentive, it could be a free pass for them or a guest, or a discount in the club restaurant. 

    3. Run festive events

    Have you considered hosting a customer appreciation event to show your members how much their support means to you. Why not host an afternoon with refreshments to enjoy each other’s company? Or put on some Christmas themed fitness classes? Encourage members to train during the festive period with fun classes. They could feature fancy dress and working out to Christmas songs etc.

    These could even be done at home, on demand. With our @home solution, your members don’t even have to come into the club to celebrate Christmas with you. Members can even chat with trainers and other members, live, during the class.

    Embrace the holiday spirit of giving and receiving to really engage with your members, show that you appreciate their support (especially after the pandemic) and distinguish yourself from your competition.

    With our App, you can even advertise these events as a tile on your home screen!

    4. 12 days of Christmas – fitness style

    Why not run a 12 days of Christmas related campaign. This could be across your social channels, email or even on-site. Get creative! Here’s some things we’ve thought of:

    • 12 healthy recipes
    • 12 exercise challenges
    • 12 discount codes or give aways 
    • 12 on-demand fitness classes to try. You can use our @home platform for this!
    • 12 of your staff members’ favourite workout classes

     5. Christmas-ify your App home screen

    Keep your App current with a new Christmas themed home screen. With our easy to use App builder you can quickly change your App design yourself!   

     6. Engage new members with lead generation

    Why not run a festive ‘training buddy’ campaign with lead generation. With our module, your members can recommend their friends they’d like to train with, to your gym.

     6. Give the gift of education

    Keeping your members happy and healthy is an important part of growing your community and could be a great addition to your holiday marketing strategy. Here’s some ideas on how to educate your members this Christmas:

    • A blog piece featuring fitness tips to stay on track during the season or top gifts for the fitness fanatic in your life
    • Free webinar or seminar. This could be on nutrition or a Q&A session with one of your trainers
    • PT session taster – this could be for individuals or groups and will help your trainers be at the front of people’s minds before the New Year’s Resolutions commence!

    Putting things like these in place will indirectly grow your fitness business through brand awareness and trust amongst your community, translating to the inevitable increase of people through your doors.

    Looking for more information or a demo?

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    Webinar: Lead Generation

    Webinar: Lead Generation

    Lead generation

    Webinar: Lead Generation

    Increase membership sales with Lead Generation

    11am GMT, Friday 19th November

    Join us at our webinar to find out how you can increase membership sales with minimal work! No-one can recommend your club as convincingly as your own members! With our Lead Generation module all you need to do is create a campaign and your members do the rest. Plus, it’s all fully GDPR compliant!

      Find out more

      Join us for our webinar on Friday 19th November, 11am GMT to find out more about our Lead Generation module and the benefits to you and your members. If you would like to attend please click here to register.

       

      What will we be covering?

      • Features & benefits
      • Return on investment
      • Member incentives

      Your hosts:

       

      Jonathan Cooke and Matt Langston

      We’d love you to join us

      Follow us:

      ABOUT US

      Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.

       

      APP STORES:

       

      How to encourage your customers to download and use your App

      How to encourage your customers to download and use your App

      How to encourage your customers to download and use your App

      Unfortunately, just having an App is not enough to get people to download and use it. You will need to work on increasing downloads and ensuring your members are consistently using it.

      We’ve put together some top tips on how to increase customer App usage…

      1. Promote your App on your website

      Members that are visiting your website, should be visiting the App instead. It’s important to educate customers that your App is a more convenient and easy way to access all information and services that are relevant for members and prospects. Here are a few ideas on how you can utilise your website to successfully promote your App:

      • Create a page with a call-to-action to download the App – this can then be shared across multiple channels.
      • Don’t make the page too long or complicated, your goal is to send the user to the App Store.
      • Make the App a prominent feature on your website homepage. You could do this by creating a banner on your home page that links through to the App page. 
      • Remind your customers that anything they do on your website e.g. class booking, finding the latest news and information or looking for opening times, can be done on your App. The more they’re pointed to your App, the more likely they are to use it as their first point of call in future.

      You can use our Promote App feature to make it easy for members to get your App from an online channel. Simply click the ‘Promote App’ button in the cockpit and select the link option.

      Promote app function

      2. Create email marketing campaigns

      If you already have a base of customers that subscribe to receive emails from you, email marketing can help influence App downloads.

      Consider sending an email to your existing customer base notifying them about your App and all its benefits!

      Don’t just stop at one email though – why not include a banner with a link to your App download in all further email communications with your customers. Make it easy to spot, with a clear call-to-action.

      You can also encourage App usage by linking to sections of your App in your emails. For example, when sharing news and information – give them the option to check it out in-App.

      3. Use social media

      In 2020, over 3.6 billion people were using social media worldwide! This means that the chances your customers are on social media, are very high! Most of them access social media using a mobile device, which means it will be easier for them to download an App that catches their attention in their newsfeed. You can find a social link within the Promote App feature in our cockpit, making it quick and easy to share across your channels.

      Using social media channels is always effective for brand promotion, including mobile App promotion.

      The social media platform(s) you choose to be present on will depend on your target audience and marketing strategy, but the main concept for App promotion, however, is the same for all platforms. You need to create engaging content to spread the word about your App. Try varying the content – blogs, App screenshots and short screen-recording videos – you’ll soon learn what works and what doesn’t!

      In order for social promotion to be effective, it needs to be ongoing. Promoting your App sporadically on your social channels may lead to a spike in downloads for a short amount of time, but the impact will taper off. Having an ongoing social promotion strategy for your App is the best way to steadily increase awareness and downloads. Plan regular posts and updates so that your customers understand that the mobile App is an essential part of your business. 

      4. Create offline campaigns

      With QR codes, it’s easy to create a smooth journey for a user from printed material to a website or directly to the App Store.

      Again, you can use our Promote App feature to generate a QR code, quickly and easily from the cockpit.

      There are lots of different printed materials you can use to promote your App:

      • Leaflets
      • Posters
      • Banners
      • Stickers
      • Magazines or newspapers

      Place these materials around your gym, leisure centre or health centre where you know members are likely to see them – for example, at reception, in the changing rooms or even a sticker in each locker.

      Make sure the printed collateral informs your members not only about the App, by more importantly, why they need it. Remind them of the benefits of using your App:

      • News and information at their fingertips, just a few clicks away
      • Smooth user experience
      • Quick and easy to book classes
      • Watch livestreams or re-streams 
      • Ask questions
      • Access membership information

      5. Convert current App users into brand ambassadors

      One of the most effective App promotions is word-of-mouth from current users. Getting your members talking to other members about how good your App is and why they need it is invaluable.

      You could even give them the extra motivation they need to spread the word through incentives. Encourage current App users to promote your App to their peers by offering a reward for their efforts. This could be a months free membership, or a free item from the in-club cafe. This is the perfect way to gain new users while at the same time rewarding loyal ones.

      In addition to word-of-mouth promotion, one feature unique to myFitApp is the ability to use your members as brand ambassadors online. When your members share articles, from your App, via messenger or social channels, a link to download your App is automatically added to each share – brand awareness and lead generation all in once place!

      6. Internal competition

      Why not incentivise your staff members to get as many members downloading the App as they can – those with the most downloads can win a prize!

      QR codes are really handy for staff, like trainers and class instructors, to keep on them at all times – when they speak to customers they can tell them to scan the code and download the App.

      7. Ask new members to download the App when they join

      It is inevitable that your App is a part of your sales chat with new prospects, so what better time to get someone to download the App, than when a new joiner is signing their contract! An induction is also  a great time for the team member talking the new member through the benefits and explain how to use the App.

       

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