Fitness industry trends 2022

Fitness industry trends 2022

Fitness industry trends 2022

We’re almost through the first month of 2022! In this blog, we’re looking at trends for the fitness industry that are sure to keep us all busy this year. Since the pandemic, it is clear that the rapid digitalisation of the industry has created many new opportunities for gyms and leisure centres.

Some trends show how important new technologies have become for training. But most people are still motivated, not only by their smartphones, but also by a sense of community or training with others.

Here’s six trends to keep in mind, this year…

1. Hybrid memberships

Let’s start with the obvious – online workouts are an essential part of gym memberships now. Online workouts offer members full flexibility and the opportunity to keep up their training routines regardless of location.

In one way or another, many have already implemented this. And the number of online training providers is growing fast.

With our myFitApp@home platform, you can become a professional provider of online workouts for your members. This gives future members another incentive to choose your gym.

We also offer a content marketplace with videos from WEXER and LES MILLS, where you can integrate over 1,000 additional videos into your collections and generate additional revenue.

2. Work-life balance with mini workouts

Our lives are full of commitments – family, friends, job etc. Exercise and a healthy lifestyle help to cope with daily challenges and stresses. But, how do your members find time to work out in the gym?

Mini-workouts are the answer! Frequent, smaller exercises or routines, specifically geared towards efficiency, such as HIIT, help your members stay fit whilst not consuming too much of their time. Due to the increase in working from home, many people are now using their lunch break for a short workout.

3. Mindfulness – recovery and stress management

Members who already juggle training, a stressful job and a thriving social life often forget to listen to their bodies, take care of their mental health and recover.

yoga-meditation-trends-2022 Stressmanagement

4. Digital only memberships

With the increasing availability of online workouts, working out at home is becoming more and more popular. But the gym around the corner is not a place of the past. With purely digital memberships, it is possible to try out the gym’s class programme, for example. This is helpful for those who may be lacking confidence and want a taster of the studio experience, somewhere they feel more comfortable.

If your gym has a good range of online workouts, you’ll open up new sales opportunities. Different membership models can be used to meet different members’ needs.

With myFitApp@home you can also integrate in-app purchases to attract new, solely digital members. The next step for your digital only members would be the transformation to a hybrid membership. Or you can offer digital membership as an alternative to members who want to cancel.

5. Gamification  

Gamification refers to a fun incentive to motivate oneself – in the gym’s case – for health and to establish fitness habits more easily. For example, why not create some challenges for members:

  • Who took the most steps in a week?
  • Who burned the most calories?
  • Who can do the most burpees?

Whether with one person, a group of friends or other app users, the fun and social component increases member motivation, and keeps them in, and coming back to, your centre!

There are also solutions for those who don’t enjoy competition. Most smartphones already have health apps or step counters installed. Users can set, track and document their own fitness goals and receive positive feedback from the app when they achieve their daily goals or set new records.

Our customers’ apps have the option of being linked to all the common health apps. The user then has the option of sharing their fitness progress in and outside of the gym in the club’s app as well.

6. Bodyweight exercises and the great outdoors

A trend that has also developed in recent years is exercising purely with bodyweight – often in combination with being outdoors. Maybe since the ‘one walk a day’ and gym closures during the pandemic. Lots of cities are responding to this trend and building calisthenics parks.

Calisthenics Park Outdoor fitness trends 2022

Questions?

Want to know more about how you can implement some of these trends we’ve predicted for 2022 with the myFitApp@home platform?

Motivate your members to keep their fitness resolutions, using your App

Motivate your members to keep their fitness resolutions, using your App

Motivate your members to keep their fitness resolutions, using your App

 

 

 

 

 

 

Motivate your members to keep their fitness resolutions, using your App 

Did you know, that by February, around 80% of New Year’s resolutions will fail, and gyms will experience a decrease in traffic as those who made New Year’s resolutions to get in shape, lose motivation. We’ve put together some ideas on how you can use your App to keep your members motivated, and therefore retain your customers.

1. Use marketing automation to send motivational messages

During the first couple of months of the year, it’s really important that you encourage your members to keep their resolutions and support them to work towards their fitness goals. Using our Marketing Automation module, you can send personalised messages to your members – encouraging them to get active. You can also reactive existing members to join again – a simple “book it now” message with a class booking one click away is sometimes all it takes to get someone off their sofa and into the gym or joining the next class.

2. Give them the option to train at home

With dark, cold mornings in January and February, having the option to train from home as well as in the gym will really help your members squeeze in those all important workouts when their motivation is low. Our @home platform offers members the option to train from anywhere, via their phone, laptop or TV. Curate your own on-demand videos, or combine with our with our partner content from Les Mills and Wexer to provide the highest quality workouts from world-renowned trainers. With a built-in workout community, you can create the best possible training experience for your members, similar to the one in your studio, at home.

3. Educate!

Once they have the exercise routine nailed, your members may be looking for extra support with areas like nutrition and recovery, both things that will support them along their fitness journey. So, why not set up a series of educational sessions for your members? These events can either take place in your centre, as livestreams, or you can share them as videos on our @home platform. Simply create an event in your events calendar and you can invite members via your App, through marketing automation, on social media using a link to the booking section of your App, or via a QR code in your centre that sends members back to your App to book.

4. Taster exercise classes

You may have some members who are interested in taking part in exercise classes, either in your studio or at home and on-demand, but they lack the confidence to join in. The best way to ease members who might be feeling reluctant, is via shorter taster classes. This way they can get a feel for the class and your trainers without feeling intimidated. 

5. Create a refer a friend campaign

Everyone needs a workout buddy! Use our Lead Generation module to create a referral program to let your members invite their friends. Win/win – your member gets a training partner and you get a new member! You can promote your referral campaign directly in your App and reward any members who refer a friend!

Find out how we can help you make the most of your App.

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Webinar: Kick-start 2022

Webinar: Kick-start 2022

Webinar: Kick-start 2022

10am GMT, Friday 21st January

2pm GMT, Wednesday 26th January

In our first webinar of the year, we’ll be looking at ways you can start the year right, focusing on taking your business to the next level with a hybrid fitness model.

Also, taking advantage of those new year’s resolutions, we’ll be sharing top tips to get, and retain, new members.

 

When?

We are running this session twice, so pick the best date and time for you, and use the link below to register. 

If you can’t attend live, make sure you still register and we’ll send you a recording.

 

What will we be covering?

  • Top tips
  • @home
  • Lead Generation
  • What’s coming in 2022

    Your hosts:

    Jonathan Cooke and Matt Langston

    We’d love you to join us

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    ABOUT US

    Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.

     

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