myFitApp selected to improve mental and physical wellbeing of students

myFitApp selected to improve mental and physical wellbeing of students

Mind Body Boost selects myFitApp to improve mental and physical wellbeing of students across Europe

We are delighted to have been chosen as the Mind Body Boost project App provider.

The Mind Body Boost program is an Erasmus+ funded project designed to improve the mental and physical wellbeing of students across seven European institutions.

myFitApp was selected due to its flexibility which allows a wide variety of visual styles and custom user experiences to be implemented, whilst having an app management web interface that is simple enough to allow someone with no prior experience to quickly learn and operate all its components.

The ability to adapt the App quickly and easily was an important requirement for the Mind Body Boost team. The project is a pilot project, so content is constantly being changed or updated in response to feedback received. Our myFitApp platform easily accommodates this type of dynamic project. With user experience configurations to fit all situations, Mind Body Boost were able to easily configure their own App, in-house, through one single ‘master site’ that could be replicated and adapted across all seven European sites.

The program consists of a six week (one session per week), custom-designed, fitness and mental intervention delivered by experts in sport and counselling services.

The overall aim of the Mind Body Boost project is to encourage social inclusion and equal opportunities in sport. After several successful pilot programs launched by partners at Trinity College Dublin, Mind Body Boost decided they needed an app to accompany the delivery of each session.

The App was designed with two functions – the provision of additional resources to supplement the material presented during the program, and a centralised place to host various surveys used to collect feedback data regarding the efficiency of the program and feedback of delivery.

Alexander Morrison, Mind Body Boost Project Assistant said of the App – “The seamless integration of both functions within one app tool allows the students to access excellent online resources, alongside the surveys we need to collect data about the program. The support we have had from the team at myFitApp has been incredible. They have been there to help us create and launch the App through every step of the process, providing support from the smallest design query all the way to helping push our App through a stringent Apple Store application process. I can confidently say the App would not be what it is now, nor would we have been able to launch it within our time-scale without the myFitApp team!”

The App provides a central location for the students to access any resources they might need throughout the program. This content includes a summary of the material presented during the program, a bank of additional online resources which provide students with a variety of mindfulness exercises and exercise classes, and importantly it hosts several resources to signpost students to professional help when in crisis. The usefulness of the App extends past the student’s participation in the program. The App can be used as a reference when students would like to refresh their understanding of the topics presented.

Innovatise, the company behind myFitApp, supports over 2,300 gyms, leisure centres and Universities and it is important to their team to be able to improve the mental and physical wellbeing of individuals all over the world.

Thomas, Innovatise CEO said “We are delighted to be able to support the incredible vision of the Mind Body Boost project. At Innovatise, we are dedicated to providing solutions to organisations that directly support individuals with their physical and mental health, and this project encapsulates that, into one App. The Mind Body Boost program really showcases the flexibility and depth of our App solution and we’re extremely proud of that.”



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Use your App to improve member communication

Use your App to improve member communication

Use your App to improve

member communication

Use your App to improve

member communication

Use your App to improve member communication

Communication is essential between any business and their customers. Good communication in the fitness industry creates happy members and, in turn, boosts retention. 

Whether it’s celebrating a milestone or offering motivation for a member who is booked into a new class, having regular contact with your customers has lots of advantages.

But, sometimes it’s easier said than done! That’s where myFitApp can help…

Are you looking to improve member communication? Are your team spending lots of time writing emails or making telephone calls to speak to your customers? The Marketing Automation module within myFitApp allows you to engage with your members, via your App, with real-time, personalised rich messages with push notifications.

Marketing Automation is a powerful tool for keeping your members informed with the latest news, club updates and centre promotions. These messages are quick and easy to create, as well as being customisable, measurable and secure.

Here’s how Marketing Automation can benefit both you and your members:

1. Strengthen customer loyalty

You can reach your members everywhere, all they need to do is download your App. Keeping them up to date with club news and information will strengthen your customer relationships. This will support your retention strategy. Without retention, you will be spending a lot more money attracting new clients rather than keeping your current ones.

2. Measure success

With Marketing Automation you can test and learn, to ensure your messages are performing as well as possible. You can check the performance of all messages in real-time, with data on clicks and views. With this information you can optimise future campaigns to ensure you’re sending your members messages that they find useful and want to engage with. 

3. Your members won’t miss another message!

Email communications can get lost in busy inboxes, but with our Marketing Automation module – your members will be notified and can easily access your latest messages. Not only via push notifications, but also with In-App reminders.

marketing automation in-app notification

4. Keep member data safe and secure

Our module benefits from private and secure data transmission, without the need to pass information on to third-parties. There is no concern for your team, or members, with myFitApp compared to other messaging apps – the conversations and messages within myFitApp are completely secure.

5. Quick and easy to create and manage campaigns

With our easy to use campaign builder, you can create messages with text, links, videos and images. You can tailor who these messages should be sent to and can differentiate between clubs, without any additional manual work. So, for example, if your Zumba instructor is off sick, you can send a tailored message to only those booked into the Zumba class, to let them know it has been cancelled. 

You can also set when your message should be sent. With the scheduling option you can plan ahead, saving your team time whilst reaching members at appropriate times. You can even create templates for recurring message to use time and time again. 

You need a strong communication plan, and Marketing Automation can support you to nurture  members, keeping them happy and motivated. As you increase member satisfaction and loyalty, gym referrals are more likely to roll in, as well as good reviews.

Ready to communicate with your members?

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Why are existing customers so important?

Why are existing customers so important?

Why are existing


so important?

In the fitness world we often hear of centres with a lack of new customers or a decline in new memberships. As a result, changes, marketing and offers are geared towards attracting new customers.

Acquiring new customers is definitely an essential part of a functioning marketing strategy for fitness centres, but few talk about the members who stay – even during the hard times. Since the pandemic, the differences have become apparent; centres that are only trying to attract new customers vs those trying to keep a relationship with current customers by creating options for their members.

Realigning your focus

Focusing on existing customers is cheaper than focusing only on new customers. Winning new memberships can be expensive and time-consuming. Marketing campaigns and offers cost time, money and effort. New members also mean more effort for your trainers, and you’ll need to continue to manage to keep these members.

Therefore, it is essential to focus on member retention. Our fitness business platform myFitApp can help you succeed with customer retention.

Social interaction

People trust people 😁. This means that any social interaction binds members to your gym.

Over 50% of customers are more likely to renew their contract if they train with friends and take part in classes or even make new friends in your centre. Contact with your trainers and staff also promotes member loyalty.

With our myFitApp@home platform, members can stay in touch through chat in streams and motivate and support each other. They can also make appointments for training or livestreams. In addition, they can train with their favourite trainers, unique to your gym.

Consistent communication

Here is where your marketing campaigns and other communications come into play. Interaction and touchpoints via social media, App messages, etc. double the likelihood of members becoming your brand ambassadors.

Through myFitApp, you can reach members anytime, anywhere. With news and updates on class changes, they are always up to date. Our Event Schedule helps your members book classes on their own and is a reliable source of information about when, where and with which trainer classes are taking place. 

Through Marketing Automation, members receive the latest information and updates about your gym or leisure centre directly on their lock screen. And most importantly, they see if there are any unread messages as soon as they open the App. This creates a closeness and involves members in the gym activities.

Everyone benefits

All of these factors lead to your members remaining loyal to your centre. They are satisfied, which increases the likelihood that they will promote your gym and become brand ambassadors.

This is made very easy with our Lead Generation solution.With this module, your members can invite their friends to a trial training session, in just a few clicks. In our cockpit, you can find detailed information about the leads generated and statistics on the success of your campaigns.

A win-win situation – as your members promote your studio to their friends, who in the best case become new customers, and members have direct training partners who promote long-term memberships. This shows that the focus on member retention, but also generates new members; a cycle that creates consistent revenue for you.

Innovatise ist Pionier im Bereich mobiles Marketing und Erschaffer von myFitApp, einer offenen, flexiblen, unabhängigen und digitalen Marketing-Plattform für die Fitness-Branche. Fitnessstudios und -ketten nutzen myFitApp, um ihre Marke zu stärken, Mitglieder zu binden, neue zu gewinnen und den Umsatz mit der einzigartigen Kraft des Smartphones zu steigern.

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