Motivate your members to keep their fitness resolutions, using your App 

Did you know, that by February, around 80% of New Year’s resolutions will fail, and gyms will experience a decrease in traffic as those who made New Year’s resolutions to get in shape, lose motivation. We’ve put together some ideas on how you can use your App to keep your members motivated, and therefore retain your customers.

1. Use marketing automation to send motivational messages

During the first couple of months of the year, it’s really important that you encourage your members to keep their resolutions and support them to work towards their fitness goals. Using our Marketing Automation module, you can send personalised messages to your members – encouraging them to get active. You can also reactive existing members to join again – a simple “book it now” message with a class booking one click away is sometimes all it takes to get someone off their sofa and into the gym or joining the next class.

2. Give them the option to train at home

With dark, cold mornings in January and February, having the option to train from home as well as in the gym will really help your members squeeze in those all important workouts when their motivation is low. Our @home platform offers members the option to train from anywhere, via their phone, laptop or TV. Curate your own on-demand videos, or combine with our with our partner content from Les Mills and Wexer to provide the highest quality workouts from world-renowned trainers. With a built-in workout community, you can create the best possible training experience for your members, similar to the one in your studio, at home.

3. Educate!

Once they have the exercise routine nailed, your members may be looking for extra support with areas like nutrition and recovery, both things that will support them along their fitness journey. So, why not set up a series of educational sessions for your members? These events can either take place in your centre, as livestreams, or you can share them as videos on our @home platform. Simply create an event in your events calendar and you can invite members via your App, through marketing automation, on social media using a link to the booking section of your App, or via a QR code in your centre that sends members back to your App to book.

4. Taster exercise classes

You may have some members who are interested in taking part in exercise classes, either in your studio or at home and on-demand, but they lack the confidence to join in. The best way to ease members who might be feeling reluctant, is via shorter taster classes. This way they can get a feel for the class and your trainers without feeling intimidated. 

5. Create a refer a friend campaign

Everyone needs a workout buddy! Use our Lead Generation module to create a referral program to let your members invite their friends. Win/win – your member gets a training partner and you get a new member! You can promote your referral campaign directly in your App and reward any members who refer a friend!

Find out how we can help you make the most of your App.

7 ways to increase push notification click-through rate 

Did you know that using push notifications can increase App engagement by a huge 88%? If you’re not sending push notifications, you’re missing out on a key benefit of your mobile App. Frequent messages can increase App retention by up to 10 times!

With our Marketing Automation module you can use your Branded Member App as your main communication tool to your customers. Keep your members informed with the latest news, club updates and centre promotions – all planned, customisable, measurable and secure.

BUT, just sending good notifications isn’t enough to engage your users. Here’s some tips on how to increase your push notification click-through rate (CTR).

1. Generate curiosity

By piquing your App users’ interest, you can generate enough curiosity for them to click-through to find out more. Simply give a sneak peek of the message and your user won’t be able to help themselves!

2. Personalisation

A little personalisation can go a long way for your open and click-through rates. Use their name or tailor the content to things you know they’re into. For example you could send them a reminder to book into their favourite class. If the context is right, your audience will be more engaged and more inclined to follow through from your notification.

3. Create a sense of urgency

An easy way to boost your push notification CTR is by giving the recipient a reason to act fast! Encourage them to click-through by emphasising an offer, or limited availability. For example “Hurry, only two spaces remaining on tomorrow’s spin class”. 

4. Less is more!

Ensure your messages aren’t too long, you don’t want to waste the user’s time. Whilst there is no ‘perfect’ length for a push notification, keep these things in mind when writing copy:

– Frontload the most important content.

– Use bite-sized snippets of information and encourage users to find out more by clicking-through.

– Preview your notification on the devices that you know your audiences use.

 5. Put your App users first

Ensure you aren’t bombarding your users with notifications – after-all, they don’t want to hear from you all day, every day. You need to instill trust to your App users, so they know that every notification they receive from you is going to be important and relevant. Remember, no matter how good your notifications are, if they’re not providing value, you won’t get the conversions you want. 

 6. Use emojis?

Studies show that with an emoji, the average CTR increases. Select your emojis wisely and make sure you test them – you don’t want to send them to your audience if they aren’t receptive to them. An example of how you can use emojis: “Don’t miss out on your free PT session – book now?“.

 7. Test and learn

Testing is crucial. With our Marketing Automation module you can measure the success of each push notification. See what works and what doesn’t for your audiences. You should always be optimising your notifications – make small changes to each message and record the results. 

Want to use your App to send push notifcations to your members?

Festive marketing ideas for your fitness business

With December fast approaching, now is the perfect time to start planning your festive marketing to spread some Christmas cheer to your customers. Why not give some of our ideas a go this season…

1. Run a holiday giveaway on social media

A great way to utilise your social platforms this Christmas, is by running a giveaway.

Whether it’s a big monthly membership discount or a free fitness gadget, get your followers into the holiday spirit of giving. Typically, asking followers to comment, share or like are great tactics to get a lot of engagement on your giveaway.

With our Marketing Automation module, you can even send a push notification via your App, linking to the giveaway. 

2. Send seasonal emails

If you’re not incorporating some Christmas spirit into your email marketing campaigns, you’re making a big mistake! Holidays instill powerful memories into your members’ minds, so enticing them with fun seasonal emails is a great way to stand out in their inboxes.

Mark the occasion with a Christmas e-card to members and prospects – something fun and personalised will not only reinforce your brand and let your members know you are thinking of them, it’s also good for the environment! Why not entice them into your centre during the festive period with an incentive, it could be a free pass for them or a guest, or a discount in the club restaurant. 

3. Run festive events

Have you considered hosting a customer appreciation event to show your members how much their support means to you. Why not host an afternoon with refreshments to enjoy each other’s company? Or put on some Christmas themed fitness classes? Encourage members to train during the festive period with fun classes. They could feature fancy dress and working out to Christmas songs etc.

These could even be done at home, on demand. With our @home solution, your members don’t even have to come into the club to celebrate Christmas with you. Members can even chat with trainers and other members, live, during the class.

Embrace the holiday spirit of giving and receiving to really engage with your members, show that you appreciate their support (especially after the pandemic) and distinguish yourself from your competition.

With our App, you can even advertise these events as a tile on your home screen!

4. 12 days of Christmas – fitness style

Why not run a 12 days of Christmas related campaign. This could be across your social channels, email or even on-site. Get creative! Here’s some things we’ve thought of:

• 12 healthy recipes
• 12 exercise challenges
• 12 discount codes or give aways 
• 12 on-demand fitness classes to try. You can use our @home platform for this!
• 12 of your staff members’ favourite workout classes

 5. Christmas-ify your App home screen

Keep your App current with a new Christmas themed home screen. With our easy to use App builder you can quickly change your App design yourself!   

 6. Engage new members with lead generation

Why not run a festive ‘training buddy’ campaign with lead generation. With our module, your members can recommend their friends they’d like to train with, to your gym.

 6. Give the gift of education

Keeping your members happy and healthy is an important part of growing your community and could be a great addition to your holiday marketing strategy. Here’s some ideas on how to educate your members this Christmas:

• A blog piece featuring fitness tips to stay on track during the season or top gifts for the fitness fanatic in your life
• Free webinar or seminar. This could be on nutrition or a Q&A session with one of your trainers
• PT session taster – this could be for individuals or groups and will help your trainers be at the front of people’s minds before the New Year’s Resolutions commence!

Putting things like these in place will indirectly grow your fitness business through brand awareness and trust amongst your community, translating to the inevitable increase of people through your doors.

Looking for more information or a demo?