Delay to freedom day

How to support your members

After Prime Minister Boris Johnson confirmed a four week delay to Step 4, which should have been the final easing of lockdown measures, lots of health clubs, gyms and leisure centres in England will be wondering how to maximise their digital offering.

Gyms need to operate for four more weeks at reduced capacity. Having a hybrid fitness offering in place can make a big difference, to keep members engaged and active. This is a great option when space is limited both on the gym floor and in fitness classes.

What is hybrid fitness?

Hybrid fitness means you can offer members the option to join a fitness class either on-site or online. On-site classes are those within the four walls of your studio and online is where the member can access the class, from the comfort of their own home, through live-streaming or on-demand content.

How to go hybrid

With our myFitApp@home solution, you can create your own digital offering through your existing branded member app from Innovatise or any of our reseller partners. It’s really simple, fully integrated and much more effective than any other video conferencing solution.

Benefits include:

1. Say goodbye to limited capacity classes

Members can be frustrated by the limited capacity both in the gym and in the studio. Hybrid classes gives them the opportunity to train at home whenever it suits them; from a morning HIIT workout before work to a yoga session during their lunch break, the options are endless!

2. Seamlessly integrate third party content into your App

You might be wondering how to keep up with the demand for workout videos from your members. This is where third party content, like Wexer, comes in.

With the Wexer video option in our myFitApp@home platform, you can add over 700 high quality videos into your shopfront. There’s something for everyone and members can watch in-App or on their SmartTV or PC.

Find out more about Wexer and how you can monetise this content here.

3. You can support members who don’t feel confident returning to the gym

Lots of people who used the gym pre-pandemic, don’t feel comfortable returning, even now restrictions are starting to ease. The delay to ‘freedom day’ will only delay these members return even more. Offering a workout from home option will ensure they stay connected with you, and can continue training from wherever they choose.

4. You can acquire new customers

With a hybrid offering, you can acquire new members who are looking to work out online, or try a taster session before coming into the gym once restrictions have lifted.

Digital is here to stay

A recent survey* shows that 70% of customers want to continue using livestreams after reopening. As well as this, one of our customers has reported that 65% of App users, are now using the myFitApp@home solution to workout online, in a location that suits them.

Questions?

If you want to know more about myFitpp@home, and how to transform your hybrid fitness offering, we are here to help!

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*One club survey by ixmal to 2,500 customers.

The future of the fitness class is hybrid!

Is your studio already open? Have you considered hybrid fitness classes? If not, you should be! Whatever stage you’re at, as you re-open after the pandemic, offering live streaming of limited capacity, in-person classes should be at the front of your minds.

What is a hybrid class?

A hybrid fitness class offers customers the option to join the class onsite or online. Onsite is within the four walls of your studio and online is through live streaming or on-demand content.

Why hybrid?

1. Your customers want it!

A recent survey* shows that 70% of customers want to continue using livestreams after reopening.

2. It’s a simple way to adapt your business model to suit a digital first world

During the pandemic, the best chance of survival was a digital first fitness solution. As gyms and leisure centres are reopening, you still need to operate a business model that incorporates both services. Digital is the future!

3. It’s an easy way to expand your offering to current customers

Since the pandemic, customers are looking for more flexibility with their gym memberships. With many enjoying training from the comfort of their own homes, hybrid classes are a simple and effective way to give your current members more choice.

As well as flexibility, a hybrid class keeps your trainers close to your members with a real, motivational, class room feeling.

4. Say goodbye to limited capacity classes

With booking systems still in place in most gyms and leisure centres, members can become frustrated by the limited capacity both in the gym and in the studio. Hybrid classes give members the opportunity to train at home whenever it suits them; from a yoga session during their lunch break to a HIIT workout in the evening, the options are endless!

5. You can acquire new customers

With a hybrid class offering you can acquire new members that are looking to workout online, or try a taster session.

6. Members can increase training frequency

Lots of members will find they can increase their training frequency with the flexibility of hybrid workouts. Remember, results = happy customers!

Go hybrid today!

What are you waiting for? Create your own digital, hybrid offering or take your current digital solution to the next level. You can do this with your own myFitApp@home solution. With myFitApp, it’s really simple, and much more effective than any other video conferencing solution.

Get in touch today to transform your business and expand your digital offering.

*One club survey by ixmal to 2,500 customers.