Future of Fitness: Anticipated Trends for 2025

Future of Fitness: Anticipated Trends for 2025

As we approach 2025, the world of fitness is evolving at a rapid pace, driven by technological advancements, changing consumer preferences, and a greater focus on holistic wellbeing.  

In this blog, we’ll delve into the fitness trends that are expected to shape the industry for the next year and beyond. 

Virtual and Hybrid Fitness Experiences

The trend of virtual workouts and digital fitness platforms is projected to continue to rise in popularity in 2025. With the convenience of accessing personalized workout routines, live classes, and interactive training sessions from the comfort of one’s home or on-the-go, virtual and hybrid fitness experiences are set to become mainstream. Fitness enthusiasts can expect a blend of in-person and remote fitness options that cater to their individual schedules and preferences. 

With our branded member app, you can offer a unique at-home solution to your members: 

AI and Personalized Fitness Programs

Artificial Intelligence (AI) technology is revolutionizing the fitness industry by providing personalized workout plans, nutrition guidance, and real-time performance tracking. In 2025, we anticipate an increase in AI-powered fitness apps and wearable devices that analyze user data to offer tailored recommendations for optimal health and fitness outcomes.  

From customized workout regimens to individualized dietary suggestions, AI will play a pivotal role in helping individuals achieve their fitness goals efficiently. 

Wellness 

The holistic approach to wellness, encompassing physical fitness, mental health, and emotional well-being, has been gaining traction for some time, in the fitness landscape.  

Mindfulness practices, such as yoga, meditation, and breathwork, are becoming integral components of fitness routines as individuals seek to achieve balance in all aspects of their lives. In 2025, expect to see a greater emphasis on integrating mind-body wellness practices into traditional workout programs for comprehensive health benefits. 

Sustainable Fitness and Eco-Friendly Initiatives

As sustainability becomes a more significant concern globally, the fitness industry is expected to embrace environmentally friendly practices and sustainable initiatives by 2025.  

From eco-conscious gym equipment and energy-efficient facilities to carbon-neutral workout programs, consumers can anticipate a shift towards sustainable fitness options that prioritize both personal health and environmental wellness. 

Many of our customers have been using our Access Control solution to reduce the need for plastic cards, contributing to their carbon-neutral goals as well as saving time and money. 

Community and Social Connectivity 

In an increasingly connected world, the importance of community and social connectivity in fitness cannot be understated. By 2025, fitness trends are projected to emphasize fostering a sense of belonging and support among participants. Whether through fitness challenges, group workouts, or online communities, the focus on building relationships and social connections within the fitness sphere will continue to grow, enhancing motivation and accountability for individuals on their wellness journeys.

Embracing the Future of Fitness 

As we look ahead to 2025, the anticipated trends in the fitness industry reflect a shift towards personalized, technology-driven, and holistic approaches to health and wellness.  

Embracing virtual fitness experiences, AI-powered programs, sustainability initiatives, and community connectivity will not only redefine how we engage with fitness but also inspire a culture of well-being that transcends physical exercise alone. Stay tuned as we navigate these exciting fitness trends together and embrace a future where health and vitality are at the forefront of our lives. 

Product Update: November 2024

Product Update: November 2024

Product update: November 24

Discover the new releases for myFitApp. Below are updates to the product from November 24.

1. Favicons for Cockpit browser tab

Favicons have been added to the browser tab for each cockpit.

2. Sign in option

The option to login to the app (using their LMS credentials) has been added to the slide out menu within the app.
Clicking on the Accounts menu option will give a user the option to sign in, and once signed in a user is able to sign out (existing functionality).
This has been enabled across all Cockpits, and will be visible to users on app versions iOS 107.121 and Android 106.101, or above.
Should you wish to disable this function, you can do so from your cockpit Account Settings > Mobile App Settings menu option > General > Toggle “Show Sign In Button” to No.
Sign in iphone screen
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Enhancing Member Engagement: Laura Cross Discusses PureGym Switzerland’s myFitApp Transformation

Enhancing Member Engagement: Laura Cross Discusses PureGym Switzerland’s myFitApp Transformation

Enhancing Member Engagement: Laura Cross Discusses PureGym Switzerland’s myFitApp Transformation 

5. November 2024

Recently, we had an insightful conversation with Laura Cross, IT Project Manager at PureGym, regarding the transformative project undertaken by PureGym Switzerland to enhance their member journey through myFitApp. 

In a strategic shift, PureGym Switzerland transitioned to utilizing Exerp’s club management software, with a focus on integrating and leveraging Exerp’s Mobile Member App, powered by myFitApp. 

Reflecting on the benefits of the app, Laura expressed, “Upgrading to myFitApp with Exerp allows us to engage more effectively with our members. The access control functionality not only enhances member interaction but also incentivizes members to download and utilize the app.” 

To gain deeper insights into PureGym Switzerland’s innovative approach to member engagement through myFitApp, delve into the complete interview below. 

How are you using the Exerp Mobile Member App powered by myFitApp

With the app, you have easy access at hand access to PureGym. We use the app for multiple things – class bookings, join journey, managing the member account. Since using the Mobile Member App through Exerp, we now have access to new functionality so we are offering more around access control and we can market to our members using the app, which we weren’t able to do previously.  

How does the Exerp Mobile Member App compare to your legacy system?  

The adoption of the app was low in Switzerland before moving to Exerp, some of the reasons being the smaller number of features due to our legacy system integration. Upgrading to the Exerp Mobile Member App allows us to talk to our members more and using the access control functionality, gave members a reason to download the app. That is now their chosen way of entering the gym.   

Why did you decide to implement myFitApp’s Access Control solution?   

When you look around the gym floor now, everyone has their phone – they’re working out using it, playing music etc. So, to be able to provide access to our gyms through a device that members are using in the gym already. People would always forget their member cards, whereas they are never without their phone. It just makes sense.   

What are the benefits of Access Control?   

We had multiple ways of entering our gyms before, across the regions. myFitApp’s Access Control means we didn’t have to upgrade your devices; we could use the static QR tiles for entry into the clubs     

How has the Access Control solution been adopted at PureGym Switzerland?    

This has been adopted really well. On the day of go live we had people waiting to use their app to come in! It is now their preferred choice of access.       
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Product Update: November 2024

Product Update: September 2024

Product update: September 24

Discover the new releases for myFitApp. Below are updates to the product from July and August 2024.

1. Enhancements to Marketing Automation’s CSV Campaign

The ongoing Marketing Automation UI and engine enhancements continue this month, as we apply the same updates announced last month to the CSV campaign option.
The new engine means your push notifications will be sent quicker than ever!
This will be available from Tuesday 24th September. As it’s a cockpit update there are no app updates required. If you don’t have Marketing Automation and would like to know more please reach out to our team via the cockpit.

2. Addition of emojis for Marketing Automation campaigns

To add to the recent UI changes made to the “Selected Clubs” campaign and the “CSV Upload”campaign options in Marketing Automation, we have now also added the ability to add emojis to your push notifications.
Bring your pushes to life by adding your favourite emojis! There are no updates required, this is available now!
Monthly active user dashboard

3. Addition of emojis for Gamification

Our new emoji picker has been added the badge configuration of our Gamification feature. Bring a little life to all of the text fields for a badge aswell as the badge award notifications.
Monthly active user dashboard

4. Book for linked members

The ability to book classes and activities for linked members is now available for our customers using Gladstone as their LMS. This means users no longer have to log out and back in again to make bookings for others.
Providing the logged in user has linked accounts, these will be shown in the app and can be selected when making a booking. Their linked member bookings can also be seen in “My Bookings”.
We will also honour the default member setting in Connect, in the app.
Please reach out to us via the cockpit for more information on this or for this to be enabled.
*LMS restrictions apply and specific versions of AWS are also required (4.16)
Monthly active user dashboard
Monthly active user dashboard

Find out more about myFitApp

Discover the opportunities of a branded member app. Or, if you’ve got a question – use the chat button in the bottom right hand corner to speak to our friendly team.

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Product Update: July 2024

Product Update: July 2024

Product update: July 24

Discover the new releases for myFitApp. Below are updates to the product from June 2024.

1. Segmented campaigns

Marketing Automation is undergoing a revamp and we have started with the “Selected Clubs” campaign option.
We have given the user interface a refresh with a new look and feel, giving you the ability to preview the message as you’re building it. The functionality will remain the same for now, but look out for our next update with a new feature for campaigns being added!
We’ve built this campaign type on a new engine which means your push messages will be sent quicker than ever!
This will be available from Monday 29th July. As it’s a cockpit update there are no app updates required. If you don’t have Marketing Automation and would like to know more please reach out to our team via the cockpit.
Monthly active user dashboard
Monthly active user dashboard

2. Staff login

The slide out menu in your app has the option of “Staff Login” we know this causes confusion for users and having listened to your feedback, have added the ability to hide this completely or re-configure the options displayed.
In the Account configuration of your cockpit, under Mobile App Settings you’ll find a new tab labelled “Staff Login”. Here you’ll see an option to toggle this off completely which will hide the item from the menu. Should this function be used you can now configure the login page instructions and labels in multiple languages from this section also.
Please note that an an app update may be required for this.
Monthly active user dashboard

Find out more about myFitApp

Discover the opportunities of a branded member app. Or, if you’ve got a question – use the chat button in the bottom right hand corner to speak to our friendly team.

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Product Update: June 2024

Product Update: June 2024

Product update: June 24

Discover the new releases for myFitApp. Below are updates to the product from June 2024.

1. Gamification – Badges

Our latest feature is now available! We have built the concept of badges to engage, motivate and reward app users for behaviours completed within the app.

We have two options available for our customers, firstly Preset badges which we have created and be used straight away. Then we also have a customisable option which will allow you to create you own badges & apply your own branding. Badges can be created for various aspects of the app such as bookings, module opens, referring leads, scanning

check-in tiles at a centre, and much more – these will depend on the app modules that you have enabled.

On being awarded a badge a pop up will be displayed, and the beauty here is that you can configure these notifcations to happen at certain points when trying to achieve a badge. For example, a badge for making 100 bookings – motivate at half way through.

All badges can be viewed within a specific new module which can be added to any of your app screens. Here an app user will be able to filter on the badges including those they have started or completed.

For more details please view our product page, linked in teh button below. You can also find more information in the cockpit, just search for gamification!

The customisable badges are subject to an additional monthly fee, please contact us for a quote.

Please reach out to our team if you have any questions. We can’t wait to see your design ideas!

2. Access Control

A customer who has Xn Leisure as their Leisure Management System now has the ability to utilise our Access Control solution in partnership with CCTech. Please contact our team for more details

Find out more about myFitApp

Discover the opportunities of a branded member app. Or, if you’ve got a question – use the chat button in the bottom right hand corner to speak to our friendly team.

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