Featuring Fernwood Fitness: 3 Ways myFitApp Helps Serve a Superior Member Experience

Fernwood Fitness – the powerhouse Australian brand serving expert fitness classes, a secure and welcoming atmosphere, and the resources to pursue wellness to women nationwide – has grown from 60,000 to nearly 100,000 members in just five years. That kind of growth requires a powerful mobile application to ensure members can conveniently, easily, and securely access Fernwood clubs and their resources.

Since implementing myFitApp in 2024, Fernwood Fitness pursues powerful growth through:

1. Broadening online booking – Providing a welcoming, women-only environment is more than ambiance; Fernwood has empowered their members to take control of their own experiences by rolling out online bookings across all their offerings.

“That obviously puts the power in our members’ hands from a member experience perspective, so they can manage their calendars and their schedules, but it also just takes that admin burden off our customer service team in our club so they can really focus on being there and attending to our members in the club.” – Tahlia Day, National Operations Manager | Fernwood Fitness

2. Powerful mobile communication – Utilizing myFitApp allows the Fernwood team an unmatched level of control over their mobile application, supporting local and national push notifications as an avenue for communication beyond SMS or email campaigns.

“Being able to communicate direct to our members through a push notification has been a bit of a game changer for us.” – Tahlia Day, National Operations Manager | Fernwood Fitness

3. Implementing contactless entry access – Contactless entry is an upcoming upgrade for Fernwood members through myFitApp, making their secure, welcoming locations even easier for members to access

“A big thing for the Fernwood Group is we’re rolling out digital access with Exerp and myFitApp, giving contactless entry and that ease of touch point for our members.” – Tahlia Day, National Operations Manager | Fernwood Fitness

Hear more about how myFitApp serves Fernwood Fitness as they empower women across Australia to take control of their health: