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THE COMPANY BEHIND MYFITAPP

Our goal is to deliver the best mobile marketing user experience for our gym customers and their members.

THE COMPANY BEHIND MYFITAPP

Our goal is to deliver the best mobile marketing user experience for our gym customers and their members.

LEADERSHIP

Thomas Schuster

Thomas Schuster

Founder & CEO, innovatise

Thomas founded innovatise in 2011. He is CEO and heads up Product Strategy, Product Innovation and innovatise’s technology teams.

Tim Williams

Tim Williams

Business Development, innovatise

Tim heads up Business Development, working with resellers and leisure operators to deliver the benefits of the company’s myFitApp mobile marketing app solution. 

Rajesh Mathachan

Rajesh Mathachan

Managing Director, innovatise Technology Pvt Ltd.

Rajesh is responsible for innovatise’ operations in the region, business strategy, new capability development and building high-performance teams.

OUR VALUES

What we believe in and how we run our business

INNOVATIVE

Our company, like our name, is based on innovation. We constantly generate marketing ideas and match them with the latest techonology to provide fantastic functionality and exceptional value to our customers.

FOCUSED

We’re focussed on providing leisure operators with the best mobile marketing solution for them and their customers. That’s all we do, no distractions – leisure, mobile, marketing.

OPEN

We know what we’re good at and we want to integrate with others who are best in their field. This is no accident, it’s a core value for us. Everybody wins, particularly our customers and their users.

SIMPLE

In a world full of software that overcomplicates things, we stand out by keeping things simple. It takes time and effort to build simple solutions for the end user – we think this is time and effort well spent.

OUR STORY

Founded

Staff

Clubs using us

Million APP Downloads

WHY DID I START MYFITAPP?

A note from Thomas, Innovatise Founder & CEO

Here’s why: I was part of the team that founded Flytxt in London in 2000: we were pioneers in using mobile phones for marketing.
I’ll never forget the epiphany when we ran a campaign to promote Cherry Coke. As soon as the campaign went out, we saw a huge spike in the sales of Cherry Coke!
This really brought home to me the power of mobile for changing peoples’ behaviour. It’s such a personal, immediate channel – there is nothing else like it!

We went on to develop the world’s longest running and most successful mobile marketing campaign – Orange Wednesdays – which ran from 2004 to 2015 and had a huge impact on Orange’s customer retention.

Fast forward to 2019 – at innovatise we’ve taken all the experience we accumulated since 2000 and put that into myFitApp. This experience, combined with a rigorous approach to architecture, using the latest technologies in an open collaborative environment, and a laser-like focus on our customers is what makes innovatise special.
I hope you agree and I’d love to hear from you so please email me and let me know what you think.

Best, Thomas

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