Product update: December 24

18. Feb 2025

Discover the new releases for myFitApp. Below are updates to the product from December 2024.

1. Marketing Automation – Triggered Messages Enhancements

The ongoing Marketing Automation UI and engine enhancements continue this quarter, as we apply updates to the UI and the engine sending the triggered message campaign options – this includes booking reminders, confirmations and waitlist alerts.

The new UI also brings an additional filter for site – this uses the LMS site list.

This is now live and available to you depending on your LMS and whether you have Marketing Automation+. If you don’t have Marketing Automation and would like to know more please reach out to our team via the cockpit.”

2. Marketing Automation – Rich Text Editor

The campaign text options have been updated with a new rich text editor to give you greater formatting options.

3. Marketing Automation – Message Deletion & Expiry

Marketing Automation messages created in the cockpit can now be managed by deleting a message or setting an expiry date for a message.

Where there’s a typo or whether you want to tidy up old messages, deleting the message from the cockpit will remove the message from the user’s message centre within the app.

A newly created message can also now have an expiry date, when configuring the message you can choose to give the message a lifespan and the message will be deleted from the user’s message centre after this point.

For full details you’ll find a new knowledge base article for this with a link to our recent webinar too!

ABOUT US

Innovatise is a pioneer in mobile marketing and the creator of myFitApp, an open, flexible, independent and digital marketing platform for the fitness industry. Gyms and Health Clubs use myFitApp to strengthen their brand, retain members, attract new ones and increase sales with the unique power of mobile.